To Further Understating of Environmental, Social and Cultural Sustainability Issues and Chinese Governments Role in the Tourism Development in Tibet

Abstract Chinese government recently years, has realized the pillar position and potential market power of Tibets tourism industry. In order to attract more direct foreign investment and tourists, Chinese government has made great efforts on the initial stage of constructing Tibets tourism infrastructure facilities and developing Tibets tourism market. During the recent developing process, due to lacking of experience, Chinese government has to face to various issues. The whole research set out to get a further understating of environmental, social and cultural sustainability issues and Chinese government role in the tourism development in Tibet from three main themes: the role of Chinese government in developing Tibets tourism industry; the tour group management issues and the loss of cultural and social authenticities. The research was achieved on the base of an in-depth literature review and applied qualitative research method: in-depth interview. The research has found Chinese government was playing an active role in developing, not only on the construction of tourism infrastructures, also on promoting Tibets tourism image. Furthermore, during the researching process, the researcher also found the current developing Tibet attracted more tourists than before, however, increasing number of visitors released more tourism issues such as sustainability, service quality, loss of culture etc. At the end of the research, some recommendations were provided for Tibets future improvements