Add to ORKGImpulse buying is seen as unplanned and unintended in-store behaviour. This study examines the factors triggering female online impulse buying behaviour by conducting a quantitative online questionnaire. Basing on previous literature, five factors including environmental stimuli, promotions and advertising, product-related factors, situational factors and customer impulse buying tendencies are analysed in this research. In addition, demographic data are also collected in this research. According to the results, all factors, except for promotions and advertising, contribute to influencing female online impulse behaviour. Moreover, concerning demographic factors, it is found that online shopping experiences and time surfing on the Internet ha...
Given the rapidly increasing popularity of online impulse buying using digital platforms, it has rai...
Depending on the improvements of information technology e-commerce and e-marketing have become very ...
With the increase in online shopping by consumers, impulse buying on the Internet becomes a quite co...
Impulse buying behaviour is one of the most commercially important forms of consumer behaviour in re...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Impulse buying continues to be a relevant topic for retail management, yet few studies have examined...
Consumer behaviour has changed drastically in the past decade. Today, consumers can order anything f...
Online impulse buying has drawn increasing scholarly attention across disciplines. However, little e...
Abstract: Consumers can share their diverse opinions about products due to the increased popularity ...
A research on how impulse buying can be stimulated in physical retail stores and see to what extent ...
In the past few years, online impulse purchase has garnered attention from researchers in various fi...
[[abstract]]Impulse buying accounts for a substantial proportion of consumer buying behavior. Previo...
Abstract The tactics and the marketing strategies used by the marketers to sell their products t...
This paper explores the effect of sales restrictions on impulse buying behaviour in the context of S...
As a result of an increase in internet access throughout the world, more and more consumers have eit...
Given the rapidly increasing popularity of online impulse buying using digital platforms, it has rai...
Depending on the improvements of information technology e-commerce and e-marketing have become very ...
With the increase in online shopping by consumers, impulse buying on the Internet becomes a quite co...
Impulse buying behaviour is one of the most commercially important forms of consumer behaviour in re...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Impulse buying continues to be a relevant topic for retail management, yet few studies have examined...
Consumer behaviour has changed drastically in the past decade. Today, consumers can order anything f...
Online impulse buying has drawn increasing scholarly attention across disciplines. However, little e...
Abstract: Consumers can share their diverse opinions about products due to the increased popularity ...
A research on how impulse buying can be stimulated in physical retail stores and see to what extent ...
In the past few years, online impulse purchase has garnered attention from researchers in various fi...
[[abstract]]Impulse buying accounts for a substantial proportion of consumer buying behavior. Previo...
Abstract The tactics and the marketing strategies used by the marketers to sell their products t...
This paper explores the effect of sales restrictions on impulse buying behaviour in the context of S...
As a result of an increase in internet access throughout the world, more and more consumers have eit...
Given the rapidly increasing popularity of online impulse buying using digital platforms, it has rai...
Depending on the improvements of information technology e-commerce and e-marketing have become very ...
With the increase in online shopping by consumers, impulse buying on the Internet becomes a quite co...