This thesis contributes to economic research in two sub-fields of behavioral economics: asset pricing under risk and gift-exchange. The first essay, "Risk, Information and Asset Pricing: An Experiment," investigates how providing non-fundamental information in experimental asset market affects market pricing process. The information points to potential arbitrage opportunity in the market if market prices are different from the intrinsic values, which is expected to speed up market price convergence to intrinsic values. In contrast, persistent under-pricing is observed in all experimental sessions. Providing non-fundamental information introduces price rigidity that disrupts the information diffusion process. As a result, share prices a...