A study of design fixation, its mitigation and perception in engineering design faculty

The bridge between engineering design and cognitive science research is critical to understand the effectiveness of design methods as implemented by human designers. The study reported in this paper evaluates the effects of design fixation in a group of engineering design faculty, and also provides evidence for approaches to overcome design fixation. Three conditions are compared, a control, a fixation group whom were provided with an example solution, and a defixation group whom were also given materials to mitigate their design fixation. Measures include indicators of design fixation and participant perceptions. The study demonstrates that the engineering design faculty show statistically significant evidence of design fixation, but only partially perceive its effects. This study also indicates that design fixation can be mitigated. The group of participants in this study, due to their background in engineering design research and experience with student design teams, was expected to have more accurate perceptions or awareness of design fixation than the typical participant. Understanding the incongruities between participant perceptions and quantitative design outcomes are particularly of interest to researchers of design methods. For this study, clear evidence exists that designers, even those that study and teach design on a regular basis, do not know when they are being influenced or fixated by misleading or poor information. Copyright © 2010 by ASME