Add to ORKGThis updated version of the guide has been written by Patrick Barbosa under the supervision of Cécile Delcourt. It is inspired by Andy Field’s Discovering statistics using IBM SPSS Statistics published by Sage in 2013. Examples are based on the 2017 research paper of Delcourt et al. The main objective is to give students of the Marketing Research course all the tools they need for their quantitative study
e-Book available, please log-in on Member Area to access or contact our librarian.xvii, 396 p
Research in Business and Marketing sets out to provide readers with an overview of the entire resear...
This book provides a refreshing and user-friendly guide to quantitative data analysis in education f...
This guide has been written under the supervision of Cécile Delcourt. It is based on Andy Field’s ex...
SPSS is enormously powerful – and challenging to learn. This popular handbook lets students get hand...
business bookfair2016Includes bibliographical references and index.x, 441 p. :Suitable for undergrad...
IBM SPSS Statistics 25 Step by Step: A Simple Guide and Reference, fifteenth edition, takes a straig...
The intention with this guide is to provide a foundation from which readers can develop their unders...
This book explains statistical concepts in a highly readable and accessible way without assuming a f...
SPSS customers combine predictive analysis with their business knowledge to get insight s critical c...
SPSS Statistical Package for the Social Sciences is powerful to analyze business and marketing data....
By Earl Babbie, Fred S. Halley [College at Brockport emeritus], William E. Wagner, Jeanne Zaino. Wri...
e-Book available, please log-in on Member Area to access or contact our librarian.xvii, 396 p
e-Book available, please log-in on Member Area to access or contact our librarian.xvii, 396 p
e-Book available, please log-in on Member Area to access or contact our librarian.xvii, 396 p
e-Book available, please log-in on Member Area to access or contact our librarian.xvii, 396 p
Research in Business and Marketing sets out to provide readers with an overview of the entire resear...
This book provides a refreshing and user-friendly guide to quantitative data analysis in education f...
This guide has been written under the supervision of Cécile Delcourt. It is based on Andy Field’s ex...
SPSS is enormously powerful – and challenging to learn. This popular handbook lets students get hand...
business bookfair2016Includes bibliographical references and index.x, 441 p. :Suitable for undergrad...
IBM SPSS Statistics 25 Step by Step: A Simple Guide and Reference, fifteenth edition, takes a straig...
The intention with this guide is to provide a foundation from which readers can develop their unders...
This book explains statistical concepts in a highly readable and accessible way without assuming a f...
SPSS customers combine predictive analysis with their business knowledge to get insight s critical c...
SPSS Statistical Package for the Social Sciences is powerful to analyze business and marketing data....
By Earl Babbie, Fred S. Halley [College at Brockport emeritus], William E. Wagner, Jeanne Zaino. Wri...
e-Book available, please log-in on Member Area to access or contact our librarian.xvii, 396 p
e-Book available, please log-in on Member Area to access or contact our librarian.xvii, 396 p
e-Book available, please log-in on Member Area to access or contact our librarian.xvii, 396 p
e-Book available, please log-in on Member Area to access or contact our librarian.xvii, 396 p
Research in Business and Marketing sets out to provide readers with an overview of the entire resear...
This book provides a refreshing and user-friendly guide to quantitative data analysis in education f...