DEVELOPING ENGLISH LEARNING MATERIALS FOR GRADE X STUDENTS OF MARKETING STUDY PROGRAM

The objectives of this research were: 1) to identify the target needs of grade X students of Marketing Study Program at SMK Muhammadiyah 2 Bantul, 2) to identify the learning needs of grade X students of Marketing Study Program at SMK Muhammadiyah 2 Bantul, 3) to develop appropriate English learning materials for grade X students of Marketing Study Program This research was a Research and Development (R & D) study. The steps of this study were: (1) collecting data and information (needs analysis), (2) writing the syllabus, (3) developing the first draft of the materials, (4) evaluating the first draft of the materials (expert judgment), (5) writing the final draft of the materials. There were two questionnaires employed in the research: (1) needs analysis questionnaire (2) expert judgment questionnaire. The needs analysis questionnaire was distributed to the students to identify the target needs and the learning needs of the students. The expert judgment questionnaire was used to evaluate the materials. The data from the needs analysis questionnaire were analyzed using frequency and percentage and the results were then used as the basis to develop the syllabus and the materials, while the data from the expert judgment questionnaire were analyzed using descriptive statistics. Based on the needs analysis results, most of the grade X students (78%) of Marketing Study Program wanted to work after they finished their education. They need English learning materials to support their future job which contain English expressions and the responses, technical terms, and simple business letters. Meanwhile, the English proficiency of the students was early intermediate. Thus, this research developed three units of learning materials which focuses on improving the students’ four language skills. Each unit is organized into: ‘Starting Up’, ‘Listening & Speaking’, ‘Reading & Writing’, ‘Evaluation’, ‘Learning Journal’, ‘Summary’, and ‘Glossary’. The topic of the materials is related to communication in workplace. The input of the materials is in the form of dialogues, short functional texts, technical terms, and genre texts. In addition, there are some explanations about English expressions and also grammar. Related to the setting, most of the tasks in the materials are in the form of pair-work and small-group work. Based on the findings from the materials evaluation, the content, the language, the presentation, and the layout of the materials are appropriate. The mean score of all aspects of the developed materials is 3.10 which is categorized as “good”