Add to ORKGSocial media platforms, that foster user generated content, have altered the ways consumers search for product related information. Conducting online searches, reading product reviews, and comparing products ratings, is becoming a more common information seeking pathway. This research demonstrates that info-active consumers are becoming less reliant on information provided by retailers or manufacturers, hence marketing generated online content may have a reduced impact on their purchasing behaviour. The results of this study indicate that beyond traditional methods of segmenting consumers, in the online context, new classifications such as info-active and info-passive would be beneficial in digital marketing. This cross-sectional, mixed-met...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
The dissertation aims at unravelling the implicit antecedents and consequences of consumer informati...
The dissertation aims at unravelling the implicit antecedents and consequences of consumer informati...
This study explored the creation, dissemination and exchange of electronic word of mouth, in the for...
Following the growing popularity of social commerce sites, there is an increased interest in underst...
Following the growing popularity of social commerce sites, there is an increased interest in underst...
This study explored the creation, dissemination and exchange of electronic word of mouth, in the for...
The impacts of online collaboration and networking among consumers on social media (SM) websites whi...
Abstract Following the growing popularity of social commerce sites, there is an increased interest i...
This article analyses the role of information in the marketing processes associated with a digital w...
Abstract Following the growing popularity of social commerce sites, there is an increased interest ...
Understanding the consumer information search process plays a pivotal role in marketing decision mak...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
The world is constantly changing, and cosmetic companies need to adapt to these changes to survive. ...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
The dissertation aims at unravelling the implicit antecedents and consequences of consumer informati...
The dissertation aims at unravelling the implicit antecedents and consequences of consumer informati...
This study explored the creation, dissemination and exchange of electronic word of mouth, in the for...
Following the growing popularity of social commerce sites, there is an increased interest in underst...
Following the growing popularity of social commerce sites, there is an increased interest in underst...
This study explored the creation, dissemination and exchange of electronic word of mouth, in the for...
The impacts of online collaboration and networking among consumers on social media (SM) websites whi...
Abstract Following the growing popularity of social commerce sites, there is an increased interest i...
This article analyses the role of information in the marketing processes associated with a digital w...
Abstract Following the growing popularity of social commerce sites, there is an increased interest ...
Understanding the consumer information search process plays a pivotal role in marketing decision mak...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
The world is constantly changing, and cosmetic companies need to adapt to these changes to survive. ...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
The dissertation aims at unravelling the implicit antecedents and consequences of consumer informati...
The dissertation aims at unravelling the implicit antecedents and consequences of consumer informati...