Add to ORKGThis is an edited extract of a research paper that looks at the challenges facing Chinese companies keen to expand into the global market. How can quality marques shake off the negative country-of-origin effect and emerge as serious brands
The recent economic slowdown in the People’s Republic of China does not appear to be a disincentive ...
This research paper delves into the complex and challenging journey that most Chinese companies face...
Purpose – this paper addresses the reasons why chinese businesses have long been identified as subor...
This paper studies the internationalisation of Chinese piano firms from a branding perspective. The ...
This paper studies the internationalisation of Chinese piano firms from a branding perspective. The ...
Globalisation has created a world where countries compete with each other over trading. Historicall...
China has taken over Japan over the last decade to become the largest manufacturer and exporter of m...
China has a long history in commerce and marketing. For many centuries, 'Made in China' was a high q...
European luxury brands have an image of manufacturing their products in the same country where the b...
Most international luxury brands have been enticed by the potential of long term profits in an incre...
Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding expone...
<p>Abstract copyright data collection owner.</p>Previous research on China's industrialisation has t...
*Corresponding author Abstract: This paper discusses the strategic motives, the markets entered, the...
China is widely regarded as a ‘world factory’ with low manufacturing costs and a huge market. Thus, ...
The Chinese firms are producing a major part of the world’s manufactured goods and China is current...
The recent economic slowdown in the People’s Republic of China does not appear to be a disincentive ...
This research paper delves into the complex and challenging journey that most Chinese companies face...
Purpose – this paper addresses the reasons why chinese businesses have long been identified as subor...
This paper studies the internationalisation of Chinese piano firms from a branding perspective. The ...
This paper studies the internationalisation of Chinese piano firms from a branding perspective. The ...
Globalisation has created a world where countries compete with each other over trading. Historicall...
China has taken over Japan over the last decade to become the largest manufacturer and exporter of m...
China has a long history in commerce and marketing. For many centuries, 'Made in China' was a high q...
European luxury brands have an image of manufacturing their products in the same country where the b...
Most international luxury brands have been enticed by the potential of long term profits in an incre...
Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding expone...
<p>Abstract copyright data collection owner.</p>Previous research on China's industrialisation has t...
*Corresponding author Abstract: This paper discusses the strategic motives, the markets entered, the...
China is widely regarded as a ‘world factory’ with low manufacturing costs and a huge market. Thus, ...
The Chinese firms are producing a major part of the world’s manufactured goods and China is current...
The recent economic slowdown in the People’s Republic of China does not appear to be a disincentive ...
This research paper delves into the complex and challenging journey that most Chinese companies face...
Purpose – this paper addresses the reasons why chinese businesses have long been identified as subor...