IMPLEMENTASI TECHNOLOGY ACCEPTANCE MODEL (Studi Pada Konsumen Situs Lazada di Lingkungan Kampus UNS Surakarta)

The objective of this research is to acknowledge implementation Technology Acceptance Model (TAM) to Lazada’s website’s costumer. The concept which used are Technology Acceptance Model (TAM). Those model named that the system users are inclined seize on the system when it’s easy to use and came in handly for themself. Formulation of the problem in this research is the perceived usefulness has an effect on attitudes, whether perceived ease of use affect the attitude, whether perceived ease of use affect the perceived usefulness, and whether the attitude affect the behavioral intention. Data were collected through questionnaires and analysis techniques using descriptive analysis followed by quantitative analysis. In this study distributed 200 questionnaires to 200 respondents. Then the data were analyzed using Structural Equation Model (SEM). Research outcomes show that Perceived Ease of Use variable has significant factor about Perceived Usefulness. Perceived Usefulness has significant factor about Attitude. Perceived Ease of Use factor has significant factor about Attitude. Attitude variable has significant factor about Behavioural Intention. Keywords: Perceived Easy of Use, Perceived Usefulness, Attitude, Behavioural Intention