PEMBUATAN E-MARKETING UMKM (USAHA MIKRO KECIL MENENGAH) KECAMATAN SRAGEN KABUPATEN SRAGEN

UMKM (Usaha Mikro Kecil Menengah) is an important part of the economies of a country or a region, such as Indonesia. UMKM has limited capital and resources. UMKM also gives a lot of work to create new units and use the new labor support household income. Performers who runs an UMKM is the one who started the business from scratch or gets a loan from the government or private. Technology is a very effective media role to implement a case study that is instrumental in the emerging field of trading with the Internet as the primary means of e-marketing is to make it easier for UMKM to get the network market. Research was done conducted by means of a survey of UMKM to visit with the system directly and asked how the introduction and sale of the goods that make to the market. As a basis and reference for creating e-marketing UMKM literature study was conducted and created a database design system using DFD and ERD. The programming language used PHP and MySQL as it database. Product views are presented in an interesting UMKM to be known to the market and people interested in ordering products produced by UMKM. Implementation of e-marketing made with facilities covering product management, admin management of UMKM, management and member data items which will produce the output of display products to be ordered on the website of the UMKM. Keywords: UMKM, e-marketing, website, RPL, PHP, MySQ