High Dynamic Range (HDR) television promises to display higher brightness and deeper black levels and thus more vivid and realistic images. However, home video distribution and video broadcasting were historically designed for what we now call standard dynamic range screens (SDR). In order to display SDR content on an HDR screen, it is explicitly or implicitly converted, in a process called inverse tone mapping (iTMO). This paper’s goal is to assess the perceived quality of converted SDR content in comparison to natively graded HDR content. In doing so, this paper aims to enable content creators/distributors to make informed choices between creating/broadcasting HDR content or relying on conversion. To this end, a psychophysical experiment ...