Sustainable distribution through coopetition strategy

Sustainability research has increasingly progressed to incorporate economic, environmental and social aspects of business. While firms are inherently competing with each other in logistics distribution, this study investigates whether coopetition strategy (i.e. cooperate and complete) can lead to achieving the sustainability. Using a cross-sectional sample of newspaper supply chain partners including transporters and newsagents in Thailand, the results of structural equation modelling path analysis suggest that managers strongly believe in coopetitive approach to achieve sustainable logistics distribution resulting in significant economic, social and environmental improvement. The findings help managers to understand that firms that perceive to collaborate with competitors in a horizontal relationship can achieve sustainable logistic distribution