Analysis of the Web Pages as a Strategic Tool of the Most Popular Hotels Worldwide and Their Comparison in Different Countries

The main idea behind this study is based on the analysis of the structure and content of the web pages of the most popular and powerful hotels in the world. The target is to offer a potential tool for current and future knowledge of the most relevant success factors of these firms. The present study has three main scopes. The first is an analysis of the most important hotels´ websites in terms of available information and content. The second one is the comparison between the websites of the most popular hotels worldwide per country. A third scope is a survey with end-users to support the findings. It could be concluded that the key items of the web pages of the most visited hotels can be used as a powerful tool for the formulation and implementation of different corporate strategies, and also be a source of benchmarking for making decisions