Add to ORKGThe acronym ‘TOP’ stands for ‘The Olympic Programme’. TOP, created in 1985, was established to maximise opportunities for generation of sponsorship revenue for the IOC, whilst at the same time reducing the substantial number of major corporate sponsors that had previously been involved with the Games to approximately seventy participating organisations. Corporate sponsors are all multi-national corporations that are global leaders in their respective industry
The Olympic Games are well established as a global event with vast marketing benefit. Two major bene...
The research focused on conducting analysis of the role and objectives of sport sponsorship in the p...
This study is a critical analysis of the development of Olympic marketing. The emphasis is placed on...
The acronym ‘TOP’ stands for ‘The Olympic Programme’. TOP, created in 1985, was established to maxim...
The acronym ‘TOP’ stands for ‘The Olympic Programme’. TOP, created in 1985, was established to maxim...
Marketing the Olympic brand has been controversial. Some say the Olympic Games are now like all othe...
The purpose of this paper is to examine the sponsorship legacy experienced by the Australian Olympic...
LOCOG, headed by the charismatic Lord Sebastian Coe, have raised £600m in sponsorship revenue from 2...
The purpose of this study was to examine the corporate objectives of the “Rio 2016” Olympic Games sp...
This study examines the sponsorship legacy experienced by the Australian Olympic Committee (AOC) aft...
The level of sports sponsorship in Australia since 1990 has been equally remarkable.\ud According to...
This study reports results of a survey of the top category of sponsors of the HLST, LL2012, London 2...
Few contemporary marketing strategies have grown more rapidly than corporate sport sponsorship as ev...
Title: Sponsorship of Česká spořitelna Objectives: The main purpose of this bachelor thesis is to pr...
Selecting the most effective leveraging methods is crucial for national Olympic sponsors, who have l...
The Olympic Games are well established as a global event with vast marketing benefit. Two major bene...
The research focused on conducting analysis of the role and objectives of sport sponsorship in the p...
This study is a critical analysis of the development of Olympic marketing. The emphasis is placed on...
The acronym ‘TOP’ stands for ‘The Olympic Programme’. TOP, created in 1985, was established to maxim...
The acronym ‘TOP’ stands for ‘The Olympic Programme’. TOP, created in 1985, was established to maxim...
Marketing the Olympic brand has been controversial. Some say the Olympic Games are now like all othe...
The purpose of this paper is to examine the sponsorship legacy experienced by the Australian Olympic...
LOCOG, headed by the charismatic Lord Sebastian Coe, have raised £600m in sponsorship revenue from 2...
The purpose of this study was to examine the corporate objectives of the “Rio 2016” Olympic Games sp...
This study examines the sponsorship legacy experienced by the Australian Olympic Committee (AOC) aft...
The level of sports sponsorship in Australia since 1990 has been equally remarkable.\ud According to...
This study reports results of a survey of the top category of sponsors of the HLST, LL2012, London 2...
Few contemporary marketing strategies have grown more rapidly than corporate sport sponsorship as ev...
Title: Sponsorship of Česká spořitelna Objectives: The main purpose of this bachelor thesis is to pr...
Selecting the most effective leveraging methods is crucial for national Olympic sponsors, who have l...
The Olympic Games are well established as a global event with vast marketing benefit. Two major bene...
The research focused on conducting analysis of the role and objectives of sport sponsorship in the p...
This study is a critical analysis of the development of Olympic marketing. The emphasis is placed on...