The Correlation Of Cough Medicine Advertisement In Television On Community Self-Medication In Krajan Sae Beji Village Junjero Batu City (Based on BPOM Head Regulation Number 8 in 2017)

Self-medication is a treat for action by selecting and taking their own medications to remove diseases and symptoms. The populations acquired knowledge of the signs and medications from various sources while doing self-medication, for instance from television ads. The aim of this research is therefore to determine the relationship between cough medicine ads on television and self-medication attitudes in Krajan Sae, Beji Village, Junrejo Subdistrict, Batu City. This research is a descriptive study with quantitative approach. Random sampling technique was applied using questionnaires instruments that had been validated. The calculations of samples determined using Slovin’s formula with 97 respondents. Statistical analysis conducted using SPSS and Microsoft Excel to find the correlation between cough medicine advertisements on television with public self-medication actions. The indicators that affected self-medication were clear, apprised by the larger calculated t-value of 2.360 compared to the t-table value 1.988 (df = 95). The simple linear regression equation of the results is Y = 7.618 + 0.303x which can be interpreted as self-medication action toward cough medicines advertised on television will increase by 0.303 (b) units for each addition of one cough medicine advertisement unit on television. The results of the correlation study were analyzed using Ms. Excel obtained the results of R count 0.298 (N = 97, alpha = 0.05), with R table 0.195 (N = 100, alpha = 0.05). Thus, it can be concluded that in Krajan Sae, Beji Village there is relationship between cough medicine self-medication and television cough medicines advertisements