PENGARUH TERPAAN PESAN VIDEO DI CHANNEL ERIKO LIM TERHADAP PRILAKU IMITASI REMAJA (Studi Korelatif pada Siswa-Siswi SMK 3 Negeri Batu)

The Eriko Lim channel has negative things in its management, namely the use of harsh words which are acts of verbal violence on YouTube social media, which in fact is a social media that is widely accessed and seen by every individual around the world. Eriko Lim is a YouTube channel owner who has become a star after his channel is subscribed or followed by 1,209,920 subscribers, and his videos have been viewed by 175,451,825 viewers or. The purpose of this study was to determine how much influence message exposure in the Eriko Lim channel on YouTube to imitation behavior among adolescents. This research uses a quantitative approach. Quantitative research is a research method that emphasizes objective phenomena and is used to examine specific populations or samples, sampling techniques are generally carried out randomly, data collection uses quantitative / statistical data analysis research instruments with the aim of testing the established hypothesis Based on the results of data analysis, there is an effect of media message exposure on the process of imitation of youths carried out by students of SMK 3 Kota Batu from Eriko Lim's YouTube account. This is shown by testing the accepted research hypothesis, it is indicated by the Sig value for the effect of X (message exposure) on the Y variable (Imitation) is 0.000 <0.05 and the count value is 0.041