Add to ORKGTheoretical models are developed for two strategies consumers use to choose among "noncomparable" alternatives. The models view consumers as trading off decision error and processing effort when selecting a decision strategy. The models predict the use of choice strategies, and implicit abstraction processes, for noncomparable alternatives in a number of different circumstances.Johnson58_Modeling_Choice_Strategies.pdf: 241 downloads, before Aug. 1, 2020
The concept of 'independence of irrelevant alternatives' (IIA) was originally developed at the indiv...
Although the principle of bounded rationality seems more realistic for formulating formal models of ...
Given the large number of choices that consumers make each day it seems likely that they will genera...
Theoretical models are developed for two strategies consumers use to choose among noncomparable al...
Research on consumer choice has focused on easily comparable alternatives, a subset of the choices c...
With the recent explosion of choices available to us in every walk of our life, capturing the choice...
AbstractResearch work on modeling consumer multiple choice problems using logit, regression, and pro...
In economic theory, an agent chooses from available alternatives—modeled as a set. In decisions in t...
In economic theory, an agent chooses from available alternatives—modeled as a set. In decisions in t...
One prominent model in the realm of memory-based judgments and decisions is the recognition heuristi...
This article contrasts consumer choice processing of single products from different categories (nonc...
Decision research has revealed a variety of adaptive strategies that experts use when making decisio...
Consumer choice research recently moved beyond brand-based decisions to study the more noncomparable...
The psychology, the marketing consumer behavior and, to a much smaller extent, the economics literat...
Modeling the mechanisms that determine how humans and other agents choose among different behavioral...
The concept of 'independence of irrelevant alternatives' (IIA) was originally developed at the indiv...
Although the principle of bounded rationality seems more realistic for formulating formal models of ...
Given the large number of choices that consumers make each day it seems likely that they will genera...
Theoretical models are developed for two strategies consumers use to choose among noncomparable al...
Research on consumer choice has focused on easily comparable alternatives, a subset of the choices c...
With the recent explosion of choices available to us in every walk of our life, capturing the choice...
AbstractResearch work on modeling consumer multiple choice problems using logit, regression, and pro...
In economic theory, an agent chooses from available alternatives—modeled as a set. In decisions in t...
In economic theory, an agent chooses from available alternatives—modeled as a set. In decisions in t...
One prominent model in the realm of memory-based judgments and decisions is the recognition heuristi...
This article contrasts consumer choice processing of single products from different categories (nonc...
Decision research has revealed a variety of adaptive strategies that experts use when making decisio...
Consumer choice research recently moved beyond brand-based decisions to study the more noncomparable...
The psychology, the marketing consumer behavior and, to a much smaller extent, the economics literat...
Modeling the mechanisms that determine how humans and other agents choose among different behavioral...
The concept of 'independence of irrelevant alternatives' (IIA) was originally developed at the indiv...
Although the principle of bounded rationality seems more realistic for formulating formal models of ...
Given the large number of choices that consumers make each day it seems likely that they will genera...