Swift currents of globalization and modernization concepts helped influence the development and acceptance of traditional snack in Indonesian society. There is potential for traditional snacks to be abandoned by society. Traditional snack is one of the cultural assets that need to be preserved because it is able to provide the identity and character of the nation's culture. According to Schiffman and Kanuk (2000) in Sumatwan (2011) consumer behavior is a behavior that is shown consumers in finding, purchasing, using, evaluating, and spent products and services that they expect will satisfy their needs. According to Khan (1981), consumer preference is influenced by several factors such as personal factors, education, biology and psy...
Indonesia is known to have a number of good habits related to consuming healthy food, but currently ...
ABSTRACT In general, typical snacks from Indonesia are classified as traditional snacks. When compar...
Halal label was not only related to substances forbidden for a particular religion, but was also ass...
Swift currents of globalization and modernization concepts helped influence the development and acc...
Traditional snacks are made from local ingredients, cooked by boiling, steaming, frying, or grilling...
Indonesian cuisine has so much diversity and each region has different characteristics from one regi...
This study aims to analyze the effect of the marketing mix of traditional snacks on purchasing decis...
Traditional food seems to not have a big appeal for students and that it is not as good as modern fo...
Traditional food seems to not have a big appeal for students and that it is not as good as modern fo...
Indonesia is experiencing a dramatic growth in the number of modern food retailers, such as hypermar...
Introduction/Main Objectives: Food industries have been growing fast in Indonesia for recent decade,...
Background : The trend of childhood obesity is growing fast recently. Sedentary life style, such as ...
The unceasing globalization has a great influence on the lifestyle of the young generation of Indone...
Background : The habit of eating snacks is popular among Indonesian people, especially in school age...
There are many kinds of traditional Indonesian street food, starting from the shape, color and taste...
Indonesia is known to have a number of good habits related to consuming healthy food, but currently ...
ABSTRACT In general, typical snacks from Indonesia are classified as traditional snacks. When compar...
Halal label was not only related to substances forbidden for a particular religion, but was also ass...
Swift currents of globalization and modernization concepts helped influence the development and acc...
Traditional snacks are made from local ingredients, cooked by boiling, steaming, frying, or grilling...
Indonesian cuisine has so much diversity and each region has different characteristics from one regi...
This study aims to analyze the effect of the marketing mix of traditional snacks on purchasing decis...
Traditional food seems to not have a big appeal for students and that it is not as good as modern fo...
Traditional food seems to not have a big appeal for students and that it is not as good as modern fo...
Indonesia is experiencing a dramatic growth in the number of modern food retailers, such as hypermar...
Introduction/Main Objectives: Food industries have been growing fast in Indonesia for recent decade,...
Background : The trend of childhood obesity is growing fast recently. Sedentary life style, such as ...
The unceasing globalization has a great influence on the lifestyle of the young generation of Indone...
Background : The habit of eating snacks is popular among Indonesian people, especially in school age...
There are many kinds of traditional Indonesian street food, starting from the shape, color and taste...
Indonesia is known to have a number of good habits related to consuming healthy food, but currently ...
ABSTRACT In general, typical snacks from Indonesia are classified as traditional snacks. When compar...
Halal label was not only related to substances forbidden for a particular religion, but was also ass...