Health crisis communication: the case study of coronavirus at public health institution

Organizacije in družba se vsakodnevno srečujejo z različnimi dogodki, med katerimi so tudi krize. Pri delovanju organizacij je pomembno poznavanje kriz in njihovo obvladovanje. Za uspešno reševanje kriz je tako pomembno komuniciranje z različnimi deležniki. Velik izziv pa predstavlja reševanje zdravstvenih kriz, saj obsega vsesplošno vpetost zdravstvenih organizacij. Tudi sam bom preučil primer krize koronavirusa v javni zdravstveni ustanovi. V prvem delu bom opredelil ključne pojme kriznega, zdravstvenega in internega komuniciranja ter jih povezal. Prav tako se bom osredotočil na različna komunikacijska orodja in njihovo funkcijo. V drugem delu bom pregledal komunikacijska orodja in njihovo uporabo na primeru krize koronavirusa v javni zdravstveni ustanovi. V sklepnem delu pa bom predstavil ugotovitve, ki jih bom pridobil in podal predloge za izboljšave.Organizations and society face various events on a daily basis, including crises. Knowledge of crises and their management is important in the operation of organizations. Communication with various stakeholders is thus important for successful crisis resolution. Resolving health crises is a major challenge, as it involves the general involvement of health organizations. And I myself will examine the case of the coronavirus crisis in a public health facility. In the first part, I will define the key concepts of crisis, health and internal communication, and connect them. I will also focus on different communication tools and their function. In the second part, I will review communication tools and their use in the event of a coronavirus crisis in a public health facility. In the concluding part, I will present the findings that I will obtain and make suggestions for improvements