Assessing strategic management as a sustainability requirement for a non-profit organisation

MBA, North-West University, Potchefstroom Campus, 2018The non-profit sector is constantly becoming competitive. The constraints in the non-profit sector propels the industry to become tactical in its administration. Strategic management has become a necessity for non-profit organisations' survival. This study aims to investigate strategic management as a sustainable requirement for a non-profit organisation's success. The study explores the strategic management process as an approach leading to future sustainability of a non-profit organisation. The study deliberates on alternative sources of income and other strategies such as strategic alliances, as contributors towards non-profit organisations' sustainability. The qualitative research method was applied to collect and analyse data. The participants interviewed were members of the organisation, beneficiaries, mentors and funders. The research findings indicated that strategic management is necessary in the non-profit sector. The approach leads to sustainability and creates competitive advantage in the eyes of funders and constituencies. Furthermore, the findings also indicated that the non-profit organisation should diversify its income sources in order to remain sustainable. Post research findings and analysis recommendations on how the non-profit organisation can remain sustainable and provide lasting solutions to its community and customers are presented. As recommendations, the study presents strategies that can be employed by the non-profit organisation. The strategies include research development, marketing and succession planning, among other things.Master