Pengaruh perbandingan sosial terhadap body dissatisfaction pada mahasiswi Fakultas Ekonomi UIN Maulana Malik Ibrahim Malang dengan mediasi harga diri

INDONESIA: Ketidaksesuaian harapan akan tubuh ideal dengan keadaan sebenarnya membuat perempuan pada umumnya merasa tidak puas akan keadaan tubuhnya. Rumusan masalah penelitian meliputi (1) bagaimana tingkat perbandingan sosial mahasiswi Fakultas Ekonomi UIN Malang, (2) bagaimana tingkat harga diri mahasiswi Fakultas Ekonomi UIN Malang, (3) bagaimana tingkat harga diri mahasiswi Fakultas Ekonomi UIN Malang, (4) bagaimana pengaruh perbandingan sosial terhadap body dissatisfaction pada mahasiswi Fakultas Ekonomi UIN Malang, (5) apakah harga diri memediasi pengaruh perbandingan sosial terhadap body dissatisfaction pada mahasiswi Fakultas Ekonomi UIN Malang. Tujuan penelitian ini yaitu (1) mengetahui tingkat perbandingan sosial mahasiswi Fakultas Ekonomi UIN Malang, (2) mengetahui tingkat harga diri mahasiswi Fakultas Ekonomi UIN Malang, (3) mengetahui tingkat body dissatisfaction pada mahasiswi Fakultas Ekonomi UIN Malang, (4) mengetahui pengaruh perbandingan sosial terhadap body dissatisfaction pada mahasiswi Fakultas Ekonomi UIN Malang, (5) mengetahui apakah harga diri dapat memediasi pengaruh antara perbandingan sosial terhadap body dissatisfaction pada mahasiswi Fakultas Ekonomi UIN Malang. Metode penelitian ini menggunakan pendekatan kuantitatif dengan analisis mediasi. Jumlah populasi dalam penelitian ini sebanyak 1087 mahasiswi Fakultas Ekonomi UIN Malang, sedangkan jumlah sampel sebanyak 109 orang dari seluruh populasi tersebut dengan teknik accidental sampling. Instrumen penelitian ini menggunakan skala adaptasi untuk pengukuran ketiga variabel, antara lain skala body dissatisfaction oleh Ben-Tovim & Walker (1991), skala perbandingan sosial oleh Gibbons & Buunk (1999), serta skala harga diri oleh Heatherton & Polivy (1991). Diketahui hasil penelitian menunjukkan yakni (1) mahasiswi Fakultas Ekonomi UIN Malang rata-rata memiliki tingkat perbandingan sosial kategori sedang, (2) dan tingkat harga diri kategori sedang, (3) serta tingkat body dissatisfaction dengan kategori sedang. (4) Hasil analisis mediasi Hayes menunjukkan bahwa perbandingan sosial tidak memberikan pengaruh langsung terhadap body dissatisfaction, (5) serta harga diri juga dapat memediasi pengaruh antara perbandingan sosial terhadap body dissatisfaction pada mahasiswi Fakultas Ekonomi UIN Malang sebesar 36%. Sehingga hipotesis penelitian dinyatakan diterima yaitu terdapat kesesuaian antara hipotesis dengan hasil penelitian. ENGLISH: The discrepancy of expectations between an ideal body and the actual conditions make women generally feel dissatisfied with their body condition. The research problems are (1) how the level of social comparison of the students of the Faculty of Economics, UIN Malang, (2) how the level of self-esteem of UIN Malang Faculty of Economics students (3) how the level of self-esteem of UIN Malang Faculty of Economics students (4) how the effect of social comparison on body dissatisfaction at UIN Malang Faculty of Economics students, (5) whether self-esteem mediates the effect of social comparison on body dissatisfaction at UIN Malang Faculty of Economics students. The aims of study are (1) knowing the level of social comparison of UIN Malang Faculty of Economics students, (2) knowing the level of self-esteem of UIN Malang Faculty of Economics students, (3) knowing the level of body dissatisfaction in UIN Malang Faculty of Economics students, (4) knowing the effect of comparison social towards body dissatisfaction at UIN Malang Faculty of Economics students, (5) knowing whether self-esteem can mediate the influence of social comparison on body dissatisfaction on UIN Malang Faculty of Economics students. This research method uses a quantitative approach with mediation analysis. The total population in this study was 1087 female students of the Faculty of Economics, UIN Malang, while the number of samples was 109 people from the entire population with accidental sampling technique. The instrument of this study uses the scale of adaptation to measure the three variables, including the scale of body dissatisfaction by Ben-Tovim & Walker (1991), the scale of social comparison by Gibbons & Buunk (1999), and the self-esteem scale by Heatherton & Polivy (1991). It is conducted found that (1) the students of the Faculty of Economics, UIN Malang have a moderate level of social comparison, (2) and a moderate level of self-esteem, (3) and a moderate category of body dissatisfaction. (4) The results of Hayes's mediation analysis show that social comparison does not have a direct influence on body dissatisfaction, (5) and self-esteem can also mediate the influence of social comparison on body dissatisfaction on Malang UIN Economics Faculty students at 36%. Thus, the research hypothesis has been proven to be accepted, there is a match between the hypothesis with the results of the study