PENGARUH GAYA HIDUP DAN KEPUASAN PELANGGAN TERHAAP NIAT BELI ULANG (Studi pada Pengguna Jasa Outdoor Batu Adventure)

This study aims to determine the effect of lifestyle and customer satisfaction on customer repurchase intentions of Batu Adventure. The analysis technique used is multiple linear analysis and classical assumption test. From the data collected by using a questionnaire (questionnaire) with a total sample of 150 respondents and using purposive sampling technique on customers aged more than 14 years. The results showed that simultaneously (Test F) lifestyle and customer satisfaction had a significant effect on customer repurchase intentions of Batu Adventure