Topics
BulgarianPopulated place
Multidimensional scalingSoftware
The paper presents the results from a survey-based market research of Bulgarian households. The authors develop market segmentation from the point of view of consumer behavior changes in times of economic crisis. Four segments (clusters) are discovered and analyzed. The similarities/dissimilarities between clusters are presented by the technique of Multidimensional scaling (MDS)
The financial crisis unleashed in the usa in 2007 was followed by a do-mino effect and caused an imp...
The negative effects caused by the economic recession of the recent year, led to the necessity to re...
The goal of this bachelor thesis was to explain a possibly segmentation of consumer´s markets for a ...
This paper presents the second part of results from a survey-based market research of Bulgarian ho...
This paper presents the results from a survey-based market research of Bulgarian households. The ...
The aim of the current article is to find out how the marketing strategies of companies in Bulgaria ...
The major purpose of this research is to determine the sufficiently different segments of consumers ...
This paper presents partial results of primary research on consumer purchasing behavior in times of ...
In order to analyze the impact of the current economic crisis on consumers of FMCG products in the B...
In this work there are presented the results of studies carried out by the members of Research Unit ...
Understanding current and potential customers ´ behavior is one of the key factors of marketing effi...
In this article, the author points at differentiation of scale, scope and directions of response of...
The article presents the results of research on market segmentation. Their essence consisted in the...
National accounts provide data about the economic behaviour of the sector of households as a whole a...
AbstractSegmentation and efficient execution of marketing campaigns are marketing tactics generally ...
The financial crisis unleashed in the usa in 2007 was followed by a do-mino effect and caused an imp...
The negative effects caused by the economic recession of the recent year, led to the necessity to re...
The goal of this bachelor thesis was to explain a possibly segmentation of consumer´s markets for a ...
This paper presents the second part of results from a survey-based market research of Bulgarian ho...
This paper presents the results from a survey-based market research of Bulgarian households. The ...
The aim of the current article is to find out how the marketing strategies of companies in Bulgaria ...
The major purpose of this research is to determine the sufficiently different segments of consumers ...
This paper presents partial results of primary research on consumer purchasing behavior in times of ...
In order to analyze the impact of the current economic crisis on consumers of FMCG products in the B...
In this work there are presented the results of studies carried out by the members of Research Unit ...
Understanding current and potential customers ´ behavior is one of the key factors of marketing effi...
In this article, the author points at differentiation of scale, scope and directions of response of...
The article presents the results of research on market segmentation. Their essence consisted in the...
National accounts provide data about the economic behaviour of the sector of households as a whole a...
AbstractSegmentation and efficient execution of marketing campaigns are marketing tactics generally ...
The financial crisis unleashed in the usa in 2007 was followed by a do-mino effect and caused an imp...
The negative effects caused by the economic recession of the recent year, led to the necessity to re...
The goal of this bachelor thesis was to explain a possibly segmentation of consumer´s markets for a ...
Add to ORKG