THE INFLUENCE OF PUBLIC DIPLOMACY ON THE STATES VISIBILITY IN THE INTERNATIONAL RELATIONS

The attention of this paper focuses on international relations and the impact of public. This paper focuses on international relations and the impact of public diplomacy. The main goal of this study is to analyze the modern instruments of Public diplomacy that are available to countries aiming to achieve three goals in realizing their national interests: first, to overcome negative images from their past, second, to disseminate their values and model of governing and, third, which is most frequently the case, made widely known their comparative economic and trade advantages for foreign investment. Having in mind the Macedonian example, some analysts, when talking about the introduction of EU to the citizens, believe that they do not sufficiently explain what it means membership in Euro-Atlantic structures. The Republic of Macedonia shall be used as a reference to the case study in the thesis where numerous practical examples are applied to Public diplomacy in the country's recent past record in the field of public diplomacy