Optimization is among the oldest mathematical applications in history: human nature tends to obtain the best results with the minimum effort, in many sectors. Nevertheless, optimization and operations research as mathematical disciplines struggle to find their place in high school syllabi and it is usually very hard to explain what they are about to students and common people. This could be due to a lack of “optimization culture” that prevents one to see that many problems that we tackle everyday are actually optimization problems, or a lack of mathematical culture in a broader sense. With this paper we report on a small experience carried out in an Italian high school where we attempted to close this gap. Rather than using a conventional a...