Exploring nonconscious behaviour change interventions on mobile devices

Modern cognitive psychology theories such as Dual Process Theory suggest that the source of much habitual behaviour is the nonconscious. Despite this, most behaviour change interventions using technology (BCITs) focus on conscious strategies to change people’s behaviour. We propose an alternative avenue of research, which focuses on understanding how best to directly target the nonconscious via mobile devices in real-life situations to achieve behaviour change