EMPIRICAL RESEARCH OF INTEGRATIVE ORGANIZATIONAL MODEL OF CREATIVITY AND INNOVATION (IOMCI): SMEs IN REPUBLIC OF CROATIA

U svrhu da se ispita utjecaj svih čimbenika kreativnosti i inovativnosti na konačan rezultat malog i srednjeg poduzeća u Republici Htvatskoj (RH) razvijen je Integrativni organizacijski model kreativnosti i inovativnosti (IOMKI). Pretpostavka modela je postojanje interne i eksterne podrške koje su prijeko potrebne za razvoj inovativnosti poduzeća. Dok eksterna podrška obuhvaća poticajno okruženje društvene zajednice poput postojanja nacionalne strategije koja potiče inovativnost, poticajnih programa Europske unije, kao i mogućnost iskoristivosti fondova Europske unije, interna podrška odnosi se na čimbenike koji ovise o samom poduzeću, a obuhvaća inovativnu organizacijsku kulturu i klimu, strategije za razvoj ljudskih potencijala, individualnu i timsku kreativnost, te rukovodstvo spremno na promjene koje sve te elemente povezuje u jednu smislenu cjelinu. U radu se ispituje primjenjivost samog modela, te se predstavljaju rezultati istraživanja na uzorku malih i srednjih poduzeća u RH. Inovativna mala i srednja poduzeća od izrazite su važnosti za gospodarski razvitak kao i za jačanje konkurentnosti u RH. Njihova inovativnost ovisi o stupnju kreativnosti unutar poduzeća, a sam stupanj kreativnosti nadalje ovisi o mnoštvu drugih čimbenika koji se u RH još nisu u potpunosti ostvarili.Innovative SMEs are of extreme importance for economic development since they strengthen the competitiveness of the whole country. Their innovation depends on the degree of creativity within the company, and the level of creativity further depends on a variety of other factors. With the aim of examining the impact of all factors of creativity and innovation on the final product of small and medium enterprises in the Republic of Croatia, an integrative organizational model of creativity and innovation (IOMCI) has been created. It is assumed that there exists internal and external support necessary for the development of innovative enterprises. While external support includes the supportive environment of the community, such as the existence of a national strategy that encourages innovation, incentive programs of the European Union as well as the possibility of using EU funds, internal support refers to the factors that depend on the company and includes an innovative organizational culture and climate, strategy for human resource development, individual and team creativity and the leadership ready to change and connect all these elements into a meaningful whole. This paper examines the applicability of the model to small and medium enterprises in Croatia