Efektivan zeleni biznis plan kao preduslov za uspešno zeleno preduzetništvo

Environmentally responsible business is focused on the usage of renewable resources (environmentally sustainable) and takes into account the impact of its activities on the human aspects (CSR). We cannot forget the third component ─ that such business must be able to cover its costs and make profit (economically viable). Green entrepreneurship and environmentally responsible business, in order to achieve all the above mentioned criteria, require proper strategic planning and development of business ideas. The best framework for the formulation of such ideas is a green business plan. This paper aims to give a guidance to what a good business plan (in addition to classical elements) should contain and which strategic approaches could be included in order to be a good foundation for a successful green business.Ekološki odgovornim poslovanjem može se tretirati ono poslovanje koje koristi obnovljive izvore (ekološki održivo) i vodi računa o uticaju svojih aktivnosti na humane aspekte (društveno odgovorno). Ne smemo zaboraviti i treću komponentu ─ da takvo poslovanje mora biti sposobno i da pokriva svoje troškove i stvara profit (ekonomski održivo). Zeleno preduzetništvo i ekološki odgovorno poslovanje, radi postizanja svih navedenih kriterijuma, zahtevaju pravilno i strateško planiranje i razvijanje biznis ideje. Najbolji okvir za formulisanje takve ideje jeste upravo u zelenom biznis planu. Ovaj rad ima za cilj da da smernice šta to dobar biznis plan (pored klasičnih elemenata) treba još da sadrži i koje strateške pristupe da obuhvati da bi bio dobra podloga za uspešan zeleni biznis