Business Ethics for Banks

U tekstu autori raspravljaju o elementima poslovne etike i korporacijske društvene odgovornosti banaka. Tekst je usmjeren na tri područja: moralnost temeljnoga bankarskog posla i banaka kao ustanova, društvenu odgovornost banaka i poslovnu etiku bankara kao fizičkih i banaka kao pravnih osoba. Ta područja prikazuju se opisom temeljnih bankarskih postupaka, njihovim opravdanjima i poslovnom etikom. Zaključuje se napomenom o stanju poslovne etike u tim područjima i prijedlogom o unaprjeđenju putem kombinacije regulacije i međuovisne odgovornosti i znanja svih zainteresiranih strana uključenih u djelovanje banaka. Tekst sadrži tri slučaja: SWOT–analizu internetskoga bankarstva, društvenu odgovornost središnjih banaka i usporedbu etičkih kodeksa banaka.The authors discuss in the essay the elements of business ethics and the corporate social responsibility of banks. The paper focuses on three areas: the morality of basic banking business and banks as institutions, the social responsibility of banks, and the business ethics of bankers as physical and legal entities. The cited areas are presented through a description of basic banking procedures, the rationale behind them and a reference to banking business ethics. Concluding remarks touch on the status of business ethics in these areas and offer a recommendation for improvement through a combination of regulation, mutual responsibility and knowledge of all stakeholders involved in the banks’ activities. The essay puts forth three brief case studies: a SWOT analysis of internet banking, the social responsibility of central banks and a comparison of the banks’ codices of ethics