A Study of Best Practices of Cross-Border E-Commerce

[[abstract]]未來電子商務將對下一個世代的人類生活方式產生巨大的改變及衝擊，行動支付將可能取代現階段的部分金流模式，現階段的電子商務如何與行動支付整合接軌，行動支付在理論、應用、發展性、技術性上所衍生的社會經濟議題，目前實際上的資訊尚且過少在此有深入探討，故本研究提出自有電子商務平台並與既有線上拍賣平台進行系統營運模式、結構、金流管理及風險控制進行比較，經由個案比較及分析探討線上拍賣平台如何經由系統的設計與服務進行良好的結合進而提升消費者使用及購買意願，並且進一步瞭解影響消費者回購意願之因素。 研究發現跨境電子商務交易能夠經由資安技術及交易流程的成熟度保障消費者與業主雙方的權益，並探討交易平台與第三方支付之營運模式及特性，讓業主和有志於創業的人們能夠深入了解如何藉由電子商務的管道創造獲利，幫助人們尋找真正合適的電子商務系統以利經營與使用，能夠因應不同的消費習性與經營環境將產品透過電子商務的途徑銷售到國外。[[abstract]]The next generation of e-commerce will be a huge change in human life and the impact of actions may replace part of the payment will be cash flow model at this stage at this stage of how to pay for e-business integration standards and action action to pay in theory application developmental social and economic issues arising from the previous technical yet it is currently too little information is actually this has depth This study presents its own e-commerce platform and online auction platform with the existing system mode of operation structure cash flow management and risk control were compared through auction platform system design and services are incorporated into the good use and enhance the consumer willingness to buy Case Comparison and analysis via online and understand the factors that affect the willingness of consumers to repurchase Cross-border e-commerce transactions can be found via the maturity to protect consumers and the owners of information technology and transaction security interests of both the process and discuss the mode of operation and characteristics of the payment of the third-party trading platform so that the owners and people interested in entrepreneurship can with insight into how to create profitable e-commerce pipeline to help people find the right real e-commerce systems to facilitate the operation and use it can cater for different consumer habits and the business environment to sell their products abroad by way of e-commerc