The key success factors of Taiwan's soft board material industry in China market

[[abstract]]本研究主要目的探討台灣軟板材料業在中國市場發展必須掌握的關鍵成功，才能在競爭激烈的中國大陸市場環境中快速分析出自身條件優勢與劣勢，並評估出自身的契機，進而訂定企業整體營運發展的目標與策略，不但決策者有更多的決策準則可以依循，進而降低進入中國軟板市場領域的風險。 本研究首先針對文獻蒐集整理出影響軟板產業進入中國市場之相關因素，並利用問卷發放給中國軟板製造工廠，針對四大構面及20項因素，來計算出相關指標的相對權重。研究中發現，台灣軟板材料業在中國軟板生產工廠，在品質、服務、市場、政策環境四構面中20種評測項目中，得分依次為品質構面、服務構面、市場構面、政策環境構面，依上述四構面細項，尺寸安定性、製程改進的協助、重視商譽交易履行程度及ECFA兩岸經貿，為對中國軟板生產工廠材料選用最具影響的四個最大因素。研究中發現目前台資軟板材料業在此四項因素中除了政策環境構面中ECFA兩岸經貿項目，陸資廠表現優於台資廠，其他三項台資廠全佔據領導地位，表現優於陸資軟板材料業。[[abstract]]This study is to discuss about the key factors to successfully develop Taiwan-based flexible circuit material industry in China Then find out the strength and weakness and also assess the opportunities of them in the competitive market in China And set the targets and strategies of overall operation and development The decision makers can have more decision-making guidelines even if reducing the risk of entering the flexible circuit market in China This study collected from reference lists that all the relevant factors of affecting the entering of flexible circuit material industry in China and issued questionnaire to flexible circuit material factories to measure the weight of index based on 4 dimensions(Quality、Service、Marketing and policy environment) and 20 factors As the result of this study the score of Taiwan flexible material industries from high to low is quality、service、marketing and policy environment in accordance with the 4 dimensions And dimension stability、assistance of process improving、fulfilling trade level and ECFA item are the 4 most notable factors that affected material selection of China flexible circuit factories This study found that Taiwan-based flexible circuit material industry has better performance than China-based in dimension stability、assistance of process improving、fulfilling trade level but the factor of ECFA ite