The Alignment Effect between Electronic Business Strategy and Information Technology Capabilities on Competitive Advantages

[[abstract]]在競爭激烈的環境下，企業需要尋找最適合自己的資訊科技與網際網路系統，才能成就完善的電子化企業，而在追求企業競爭優勢時，資訊科技是最強而有力的後盾。因此，採用良好的電子化企業策略，並適當的配合資訊科技能力，成為了追求持續競爭優勢的關鍵指標。 本研究主要目的是透過策略配適的理論分析，將電子化企業策略與資訊科技能力兩者進行配適(Fit)。以問卷調查法，針對台灣1350大製造業進行問卷分析，共回收107份有效樣本，透過共變異模型、構型離差模型與型態模型三種策略配適之整體觀點，以驗證本研究所提出之電子化企業策略配適模式。研究結果顯示，根據策略配適整體觀點所提出之三項假說，電子化企業策略與資訊科技能力皆對於競爭優勢有顯著影響。本研究建議電子化企業在提升資訊科技的能力時，需兼顧策略上的配合，使整體能夠互相搭配，創造整體的優勢。[[abstract]]In the highly global competitive environment firm is finding ways to adopt advanced information technology (IT) and the Internet-based systems to be as an electronic business (e-Business) And in the pursuit of competitive advantage the information technology is the most powerful supported Thus adoption of the best e-business strategy and match of appropriate information technology capabilities become a key indicator of the sustainable competitive advantage An alignment model is then developed to demonstrate their performance implications on business competitive advantages According to this e-Business-IT alignment model we hope it not only provide more definitive answers about the nature of e-Business with a alignment perspective than the previous research did but also provide a guiding management practices in the strategic IT/IS management field Accordingly this study empirically examines the competitive advantages of aligning an e-Business strategy with IT capabilities Empirical data for our research are collected from top 1350 manufacturing companies in Taiwanm yielding 107 vaild samples The results showed that all of the three hypotheses of strategic alignment had significant impact on the competitive advantages This research suggested that an e-Business needs to focus on strategy and match there technology capabilities through complementary resourecs to create the maximum competitive advantage