A Study of Business Innovation and Business Sustainability

[[abstract]]21世紀是以創新帶動經濟及產業發展的時代，企業唯有不斷運用創新創造價值，追求卓越，隨時調整經營策略與方向，不厭其煩的從事組織改革，方能提升企業全球競爭力與永續經營。傳統產業在台灣，可以說已達到成熟期。但在這競爭激烈、求新求變的年代，企業為求生存，尋求轉型及多角化經營成為一條必經的道路。因此，如何以創新思維來因應這不得不的轉變便是本文探討的目的。企業經營者如何具體規劃願景、做好策略定位、如何充分有效管理及執行、產業如何積極創新實為重點。 本論文以傳統產業兩大集團，南僑與大成長城為研究對象，兩家企業均是運用創新思維，並且成功轉型的典範。文中主要探討以創新管理為出發點，討論在環境的變動因素下，企業如何以科技與人文思維，與創新管理作結合，來發展差異性及增加競爭力進而使企業永續。[[abstract]]The twenty-first century is the era of implementing innovation to drive economic and industrial development The businesses only continue to implement innovation to create value; pursuit of excellence; to adjust business strategy and direction at anytime anywhere And also have to patiently engage in organizational reforms in order to enhance their global competitiveness and sustainability Traditional industries in Taiwan can be said to have reached maturity But in this era of highly competitive and innovative businesses have to seek transformation and diversification It is an only way to survive Therefore how to innovative thinking in this fast changing world is the purpose of this thesis Business manager how to specifically planning organization vision; good strategic positioning and how to make effective management and implementation industries how to really focus on aggressively innovation is the point In this thesis the two giant groups in traditional industries Namchow and Dachan GreatWall as the research object These two businesses are implementing innovative thinking and good models of successful transformation This thesis focuses on innovation management as start up to discuss that under the unstable environmental factors how businesses apply technology and the humanistic thinking to connect with innovation management for the development of differentiation and enhance competitiveness to make business sustainabilit