The Inspiration of Movies

[[abstract]]電影是近年來國內外，視為可調整身心及熱門的重要休閒活動之一。它融合文創、藝術與商業型態的工業創作，涉略範圍廣闊（人力、財務、科技等）隨著日新月異的動畫後製技術及多元的題材相佐，亦是投影出社會現象構為一體的巨大媒體傳播載具。故本研究以許烺光(1971)心理社會圖為主軸，予以分析二岸三地及近期在亞洲地區，電影特效後置產業崛起的星秀—泰國，共四地，近十四年來歷年電影票房排名前十的榜單，以彙整出閱聽人對於電影喜好的變化，進而推論隱藏於電影背後的群體意識，並由分析結果中得知各地閱聽人的文化思維脈絡及消費喜好上的轉變。以供各產業在進入他國時，能更準確得知在地消費者的核心需求及特殊偏好趨勢，予以適當的調整企業運作及行銷策略外，更可補足過往研究皆以影響電影票房外在因素為主軸，而闕如探討閱聽人在電影消費意圖外的內心思維之研究缺口。[[abstract]]Movies have been regarded as a good leisure activity to relax body and mind in recent years It combines Cultural and Creative Industries both aet and commercial patterns of industrial creation covering a wide field that includes human financial technological etc With the advance of post-production technology and topic diversity movies have become great mass media vehicles to reflect social phenomenon This thesis analyzed the top 10 movies in Greater China and Thailand over the past 14 years since 2000 to 2014 based on psychosociogram (Hsu 1971) summarized the change of audience preferences and further inferred the underlying group consciousness of movies This thesis also indicated the changing trend of consumer preferences and thinking context The thesis not only helps corporates that intend to enter other countries adjust operation and marketing strategies with leaning about core demand and particular preference of each local market but provides the listerners’ inner thought for movies demands and preference