Exploring packaging design to promote consumer purchasing behavior in green packaging view point

[[abstract]]一般而言，解決包裝廢棄物的問題，並不能只靠政府法規之制定。而是從供應商直達消費者都必須要有的共識。如何要將綠色的概念利用包裝設計來讓消費者接受即為重要之關鍵。本研究將針對業者對於消費者在綠色包裝設計觀念上作探討研究，從消費者對於綠色消費觀念之瞭解，及購買綠色設計商品時考慮的因素。本研究主要目的是在探討從綠色行銷與綠色包裝設計相互關係之研究，藉由文獻分析方法統整與歸納，及專家問卷調查分析所彙整出綠色行銷、綠色設計與綠色包裝三者的屬性因素與影響因子，找到三者間相互影響的關係。本研究於文獻探討中，透過國內外學者的觀點與所提出之包裝相關知識體系等，並延伸本研究歸納之綠色包裝設計目的在研究過程中，利用因素分析法來得到綠色消費與綠色包裝設計之間的因素關係，並且得到的影響因子導入綠色包裝得到新的元素，經由分析將新元素套入包裝設計模式中，最後以此結果為符合綠色行銷之包裝設計準則。初步草擬綠色包裝設計架構有四個考量構面包括包裝材料配製、包裝視覺訊息、人性化設計、包裝結構優化。此研究目的在於將綠色包裝設計要素評估準則，提升國內綠色趨勢，以達成環境保護的目標；更可使我們所生存之地球壽命延續下去，達成永續發展的終極目標。[[abstract]]Packaging waste is not only government regulations that is issue from the vendor until the issue of consumers How to use the concept of packaging design to consumer acceptance is the important key This study will explore the research for the industry in green packaging design concepts for consumers Consumers for green consumption and purchase of green design considerations The main purpose of this study to investigate the relationship between green marketing and green packaging design finishing and induction and expert questionnaire survey analysis finishing get impact factors related to green marketing green design and green packaging to find among the three mutual impact of relationship through literature analysis The views of scholars and packaging knowledge the use of factor analysis to get the green consumption and green packaging design factors the impact factor and get the import of green packaging By analyzing new element into the mode of packaging design in order to comply with green marketing packaging design criteria The initial drafting four considerations dimensions including the preparation of packaging materials packaging and visual messages user-friendly design packaging structure optimization The study aimed to green packaging design evaluation criteria to enhance the green trend in order to achieve the objectives of environmental protection; will also make the Earth we live life to continue to reach the ultimate goal of sustainable developmen