The relationships among cluster formation factors cluster density and firm’s performance in wedding service industry

[[abstract]]摘要 知名管理大師-波特曾經提過『群聚』之概念，這使得很多學者都想要探討-為什麼有些地區比起其他地區還具有人潮。但這些研究，都侷限在科技產業上。 其實台灣的競爭力，除了科技產業外，近十年歷經幾個產業高峰-婚紗產業緊追在後。因此，本研究以生產禮服具有30年的經驗，以及可以取得較低廉的成本優勢，使產值高達一百億的台灣婚紗產業為主題。台灣婚紗產業已經將整個製造流程從設計、打版、剪裁、到最候的車縫、珠工等全部分別下單給專業的代工，國內只負責組裝和銷售。近年來，已外銷美洲與歐洲。讓台灣在國際上具有一定的地位。 許多婚紗業者也利用台灣當地的優勢，紛紛移入市場，開始產生群聚。因此，本文將探討婚紗業者考量在同一地進駐的原因，加以歸納。好做為未來創造新的群聚，帶動產業的興榮，並且以此挽救區域群聚的落沒，可以重新更生。 其可能影響群聚經濟的因素為(1)消費者的需求、 (2)專業人才的供給 、(3)知識外溢、(4)廠商互動、(5)政府的支持。本文將針對南、中、北部的婚紗街為研究對象。南部為高雄的中山路、中部為台中的三民路、北部為台北的中山北路及愛國東路。利用文獻整理出來的五個歸納因素，透過線性迴歸方式來說明對同業群聚程度的影響。探討婚紗業者挑選地點進駐對於婚紗街同業群聚程度的影響以及婚紗街同業群聚程度對零售商績效的影響。 而本研究結果發現，當群聚此地的條件具備後，廠商會願意紛紛入駐，形成緊密的婚紗街，其過程的互動會使得各別零售商的績效，不論財務面或是員工素質面，都呈現上升的趨勢。由此可知，要創造一個新的群聚或是整修一個群聚，可透過這些條件的群聚，來達成此目標，以創造台灣新興產業的誕生。[[abstract]]Abstract There are a large number of theories seeking to explain why some regions are more economically successful than others Industrial ‘clusters’ mentioned by Michael Porter is the most popular and well known concept Wedding Service is the booming cultural and creative industrial in Taiwan Besides hi-tech industry wedding service industry is also a leading industry in the world The industry includes make-up hair style setting bridal veil lending bridal photography and wedding plan service One kind of represent service provider bridal photography service provider attract thousands of new couple from mainland China Hong Kong Macau and Singapore to come to Taiwan to accept the service every year Moreover Taiwan government is promoting bridal veil tourism to combine sightseeing and bridal photography It is key industry for Taiwan Wedding service providers tend to form regional cluster The vertical and horizontal integration in the wedding service industry cluster create higher value for firms within a cluster The paper aims to outline the cluster characteristics and to study why wedding service providers agglomerate together Related literature indicates five main factors (1) demand (2) labor supply (3) knowledge spillovers (4) inter-firm interaction and (5) government support to accelerate cluster development Therefore this study proposes a conceptual model to investigate the relationships among the aforementioned factors cluster density and firms’ performance within a cluster Questionnaires are distributed to wedding service providers in northern middle and southern Taiwan Hierarchical regression analysis is then used to examine the proposed model The results demonstrate that all five factors positively influence on cluster density and so cluster density does on firms’ performance Managerial implication and suggestions are put forward to identify what companies and government should do in development of wedding service industry clusters to maintain or promote their competitiveness in the global market and to establish a Further research direction is also provided accordingl