The R&Amp;D of Lbs Subscription Services for Beverage Industry

[[abstract]]由於通訊科技進步，行動電話已不單純侷限於通話功能，尤其是時下熱門的智慧型手機，結合各式高科技硬體零組件，發展出多種創新應用軟體，其中又以適地性服務（LBS）具有實用性價值。而台灣飲料連鎖市場發展成熟，購買方式大多透過電話訂購或是到店購買，消費者若能透過手機簡易獲取附近飲料店家資訊，並使用網路直接訂購，將可發展出創新購物型態。 本計畫以飲料業為對象，建立一個與多家實體店家終端POS系統及使用者端Android、iPhone終端設備連結的整合茶飲資訊與訂購服務平台，依據使用者智慧型手機GPS定位之LBS應用服務，透過簡易的操作介面，可選擇個人喜好口味來進行訂購，亦可讓消費者方便獲取消費資訊，並且透過此平台將傳統以電話做為媒介的訂購方式轉變為網路服務處理，經過通訊傳輸直接通知店家訂單內容與顧客資訊，有助於茶飲連鎖店與消費者之間交易過程資訊同步化，提升服務品質，與交易資訊的正確率。 因此透過與季河資訊合作，提供創新的網路服務作為商家與消費者資訊交換之管道，整合資訊流、金流及物流的整合式服務，以真正即時資訊同步之模式，提供餐飲網路資訊服務，預期達到以下之目標： 1. 建置跨平台資訊傳輸介面 2. 發展資訊雙向流通平台 3. 發展行動裝置商業訂購流程[[abstract]]Due to the advance of telecommunication technology, the use of the cell phone, especially the smart phone nowadays, isn’t just limited to call someone. Mobile devices which combine additional related components can be used to develop variable software. Among these innovative software services, Location Based Service (LBS) is one of the valuable and useful services. Besides, beverage chain enterprise in Taiwan is very vigorous that there are beverage stores everywhere. Customers can buy drinks easily in the store or purchase by giving a call. If the customers can easily get the store location and information by using the Location Based Service (LBS) on cell phone and purchase online, the M-commerce can be practiced in the beverage industry to create an innovative subscription mode. In the project, the target will be focus on the beverage industry. We want to build a platform which connects POS systems in the beverage stores and end devices like iPhone or Android to exchange the beverage information and provide the subscription service. With the GPS and friendly user interface, we are going to establish the LBS which offer the customers information and represent the purchase process on the internet instead of the traditional way by giving a call. Using the internet to transform the real-time order also keep the synchronization between customer and store to increase the service quality and trade accuracy. Hence, the project cooperated with Jinher wants to construct a connectable real-time online beverage service with the integration of Information Flow, cash flow, and logistics. In the prediction we hope we can reach the goals below: 1. Build a Multi-Platform information transmission interface 2. develop a duplex transmission platform 3. develop the service of M-Commerce[[note]]NSC100-2622-E327-010-CC