Factors for technological innovation willingness and adoption in logistics industry from supply chain perspectives

[[abstract]]對物流業而言，持續採用創新技術不僅可提升作業上的效率，亦可促進整體供應鏈的效益。為了在競爭激烈的供應鏈環境下仍保有競爭優勢，供應鏈相關因素在此過程勢必扮演相當的角色。此外，有文獻指出，影響技術創新的接受意願與實際採用之因素有所差異，創新的特質及環境狀態對於技術的採用速度會造成影響。這些都可能導致企業有意願引進創新技術，但卻沒有實際採用。 本研究根據創新擴散理論中的動態觀點進行階段分類，並修正科技接受模型（Technology Acceptance Model TAM）推論影響因素。除了採用原有模型中的因素外（認知的易用性、認知的有用性、社會規範）並加入供應鏈關係因素，以探討四項因素對於物流業者在技術創新引進中接受意願及實際採用的影響。同時，探討創新特質及環境狀態的干擾是否造成技術創新的接受意願與實際採用間有所落差。 針對國內物流業者，透過問卷蒐集相關資料，分析後發現，目前國內物流業者正積極進行技術創新，且對網路及資訊擷取技術有較高的採用程度。另外，透過多元迴歸分析找出物流業者技術創新採用過程各階段之影響因素： 1 認知的易用性及認知的有用性對於技術創新接受意願有顯著的直接關係，而且會透過接受意願，間接影響到實際採用的情形。 2 供應鏈關係對於技術創新接受意願並沒有顯著的影響，但對於技術創新實際採用有顯著的直接關係。 3 技術創新接受意願與實際採用之間具顯著的直接關係，但仍可觀察到存在落差。其中，創新特質中的可試用性會阻礙接受意願與實際採用之間的關係。 透過以上的發現，可提供國內物流業者及技術開發人員在從事技術創新時的參考事項。[[abstract]]For logistics industry adoption of innovative technologies not only improves the operating efficiencies but also promotes the supply chain performances In order to create or retain supply chain competitive advantages identification of the factors to the willingness and adoption of the innovative technologies is critical The adoption process in the study is classified into stages (i e perception willingness and adoption) according to the dynamic perspectives of innovation diffusion theory Based on Technology Acceptance Model supply chain relationship factor is introduced Since earlier studies indicated that innovation attributes and environment status may play a moderate role in the adoption process moderation effect between the willingness and adopt of innovative technologies from these two factors is discussed Survey is the major tool to collect the data After analyzing the information from questionnaires it is found that logistics industry in Taiwan is aggressively involved in the technological innovation Applying Multiple Regression Analysis the followings are also found: (1) Perceived easiness of use and perceived usefulness directly affect technological innovation willingness but indirectly affect the adoption through the willingness (2) Supply chain relationship does not exert impact on the willingness but directly affect the adoption (3) Technological innovation willingness will directly affect adoption but disparity between them exists The trial-ability of the innovation attributes may play a negative effect on this disparity From above discoveries suggestions are provided for logistics industry and technology developers when performing technological innovatio