The Impact of Service Innovation on Business Performance of Logistics in Aquaculture Industry: The Case of Tek-Ho

[[abstract]]漁業雖是台灣重要的外銷產業，但資訊化程度並不顯著，各養殖場大多著重於單一流程生產，資訊化主要以發展商業系統中的生產管理及進銷存系統為主，缺乏安全食材產銷履歷概念。上游缺乏產銷歷史資料，運輸業者缺乏現代化智慧型運輸設備以及缺乏環境感控機制、活魚儲運維生監控技術，使下端餐廳業者無法提供讓消費者活魚的產銷履歷，消費者消費時無法安心享用水產。 個案公司以RFID(Radio Frequency Identification，無線射頻辨識)技術建置活魚產銷履歷，建立創新的食材供應鏈，串連上中下游供應鏈的每一環節點，包括養殖場、活魚中心及餐廳，在運輸的過程中為每一條出貨的活魚建立完整的產銷履歷，這些資訊存入RFID tag後掛於魚身，餐廳端可藉由讀取RFID tag的資料後主動列印出來為消費者提供完整的資訊。藉由安全食材的認知與潔淨活魚的供應，導入許多資訊技術科技與服務，以期建立一個完善、安全、無縫式且穩定的產銷履歷供應鏈，提升消費水產品享用水準。 經個案訪談及研究分析後，發現該水產運籌公司導入服務創新後，不僅對於該企業營運績效的提升，確實有實質上效益，且對於活魚運送存活率、供應鏈客戶對活魚中心供貨信賴滿意度、出貨效率，也有顯著增加。盼藉由此成功個案分享以期提供後續研究者及相關活體水產運籌產業導入服務創新上做為參考。[[abstract]]Fishing industry is an important export industry in Taiwan but its degree of informationization which focuses on production control and sales and inventory System is not significant Many aquaculture farms are just single directional flow and lack of traceability certification The upstream firms lack of traceability information Moreover transporters lack of modern intelligent transportation system environmental sensors and living fish technology so that the downstream firms can't provide the consumers with traceability certification of living fish And the customers can't eat seafood safely A case study is a company using RFID to establish traceability certification of living fish and food supply chains in order to connect every sector such as aquaculture farms living fish center and restaurants Every living fish owns complete traceability certification through transportation and these information will be stored at RFID tag and then will be hung at fish body Therefore the restaurants can read them and print automatically for the customers With the cognition of safe food supply of clean living fish information technology and service so that seafood can have complete supply chains of traceability certification to promote the standard of seafood Through case study and analysis the researchers found that after being established service innovation the operational performance of seafood logistics company has been raised Moreover the survival rate of living fish through transportation customer satisfaction and efficiency of departure are also improved With the successful case study we hope to share with the researchers and seafood innovators as reference