The Study of the Publishing Regulations of Mainland China ─ For Taiwan’s Digital Publishing Industry to Enter the Publish Market of Mainland China

[[abstract]]摘要 隨著網際網路等資訊通訊技術之蓬勃發展，訊息傳達之方式隨之多元化，台 灣網際網路逐漸邁向普及化，數位時代逐漸取代傳統資訊時代，透過網際網路數 據傳輸便利以及無國界之特性讓資訊流動速度更快速而便捷。台灣政府著重於培 植科技業，持續發展科技產業結合並帶動高科技技術以及資訊產品發展之環境下， 台灣傳統出版業與資訊業如何建構新形態的數位化出版是將來必將面對之課題。 隨著小三通之政策開放，甚至日前開放陸客自由行，在在顯示出台灣政府之政策 走向為逐步邁向開放與大陸經貿市場之交流，與中國大陸之經貿市場很顯然已成 為現今台灣最大宗的貿易平臺，政府透過ECFA 兩岸經濟合作架構協議，欲促進 兩岸經貿關係以及台灣經貿國際化之目的，無地域限制之數位化出版更是將來之 趨勢，發展數位化出版並非傳統出版產業獨立可達成，必將結合資訊科技業、網 際網路業、出版業等以往並非絕對相關之產業，其所面臨之問題，無論是產業面、 技術面以及其他種種面向皆為值得關注之問題。 中國大陸於其貿易市場走向開放之後儼然成為全世界最有潛力之市場，因地 緣關係與特殊歷史背景以及處於相類似之文化區等因素，中國大陸成為台灣地區 最大之出口市場。惟雖欲與中國大陸出版相關產業合作，台灣具有語言與文化上 之優勢，但中國大陸在出版產業相關之法規政策以及出版產業生態環境此領域之 ii 規範相當繁瑣，並且對於外資限制眾多，更甚者因特殊政治歷史背景使然，使得 台商在投資過程中所面臨之法律風險大大提高，本文透過分析中國大陸管制出版 產業相關主管機關之職責與出版產業相關法律規定進而瞭解中國大陸出版領域之 法律規範與政策，以期降低台灣相關產業進入中國大陸投資過程中所將面臨之風 險。中國大陸在其社會主義經濟體制為主體之機制下，有相當部分仍處於嚴格管 制之情況，因此台商欲進入中國大陸之市場，應當對其經營範圍內之開放與管制 規範、經營權與核准等特別瞭解，用以降低其投資所帶來之風險，兩岸因歷史特 殊背景使得數位化出版產業之管理、法制環境有其不相同之處，台灣數位出版產 業如何跨越這些因政策管制與法規範不同而產生之障礙，進而順利在中國大陸貿 易市場取得一席之地乃一值得研究討論之問題。[[abstract]]ABSTRACT As the vigorous development of the Internet and …etc the informational communication mechanics and the message are transmissed in diversity ways The Internet in Taiwan is getting widely used and the digital era gradually replaces the traditional information types The information is faster and more convenient through the characteristics of the Internet data transmission convenience and without the national boundary Taiwan government emphasizes the growing development of science and technology industry; under the situation that continuously developing the union of the tech and the industry high tech skills and the development of the information products the Taiwan traditional publishers and the information industry would have to face is the digital publisher how to build a new stage While allowing the old strict regulations opened even the allowing mainland tourists to visit Taiwan it reveals that the Taiwan government’s regulations that allow the communication with the mainland economic and trading market Obviously the market within the mainland has been the largest trading stage in Taiwan With the Economic Cooperation Framework Agreement the government intends to promote the cross-strait economic and the trading relations and the internationalization of the Taiwan economic and trading It would a trend to digital publish with the district boundary The traditional publisher industry may not independently develop the digitizing publication and have to combine with the information tech industry the Internet industry the publisher and…etc; formerly by no means the related industry The issue the combination of the digitizing and the tradition no matter the property the skill and others is worthily concerned After the Mainland China allows to open its market it becomes the potential market With the geography special history background and at similar cultural district the Mainland China becomes Taiwan’s largest exporting market Taiwan has the advantages of language and the culture Although Taiwan intends to cooperate with the related industry of the Mainland China publishers the regulations of the publishers and the standards of the publisher areas are extremely minute and complicated and the restrictions on foreign-funded enterprises are multitudinous The special politic background causes that the Taiwanese businessman faces the legal risk in the investment process This research study analyzes that the Mainland China restrains the related controlling of the publisher industry and the related legal regulations of the publisher industry in order to understand the legal standard and the policy of the Mainland China publication area and to decrease risks which Taiwan related industry invest in the Mainland China As the Mainland China is under the socialism economic system; some parts are still in the restrict controlling situation Taiwanese businessman intends to invest in the Mainland China market that shall especially understand the regulations the right of management and the permition …etc to reduce the risk As under the special background of cross-strait there is difference between the management of the publisher industry and the regulation environment It is an issue to study that Taiwan digital publisher industry how to across these obstacles of the policy and different regulations in order to smoothly obtain the small place of the trading market in the Mainland Chin