The Correlation between Olfactory perception and Colors on Packing－ Case Study on the Packing of Incense

[[abstract]]中國傳統文化中線香是我們的宗教文化的特色，而今日線香品質低廉，人們過於忽略其設計價值。本研究中利用感性工學實驗方法探討線香的嗅覺感知與色彩之間關聯性，給予線香與色彩包裝具有共同的聯想空間。研究成果將開發出一套色彩諮詢介面，此功能介面具有提供設計師嗅覺感知與色彩關聯性的輔助功能。市面上線香種類繁多，發現線香的主要特徵為嗅覺味道的差異性；產品包裝也以色彩設計為主要特色之一。在此探討線香產品中的嗅覺味道與色彩兩者元素進行實驗分析，最後成果能輔助設計師，針對自我的嗅覺需求連結色彩的包裝設計。 本研究主要以感性工學為基礎，探討線香專家與包裝設計師兩者之間共同的感覺需求，並且採用模糊量化研究，設計問卷調查及統計分析。初期研究過程中，首先尋找三位具有三年以上的製香經驗的香品專家，進行專家諮詢與訪談。初步了解線香成分與味道，爾後進行市場調查從市面上收集普遍的香材為實驗樣本。接著透過專家意見得到主要的嗅覺感知語彙，第二階段研究為使用模糊理論與基因演算法，利用模糊集合的權重法則建立一套評估色彩意象評價之演算式，最後加入基因演算法產生出新的最佳色彩樣本。研究成果參照研究方法建立色彩包裝系統介面，並將結果應用於線香包裝規劃上，將感覺抽象的線香嗅覺依照個人需求權重得到色彩評價，可輔助設計師在進行色彩規劃以及最佳化的色彩建議，這可以有效幫助設計師於嗅覺與色彩之間的關係、也促進設計師色彩運用多元化，更能達到以色彩輔助線香包裝在嗅覺感知融合上的相關問題。[[abstract]]Incense is one of the cultural characteristic in Chinese religious tradition Nowadays people are inclined to ignore the value for designing the incense due to the low quality of incense This study adopts the experimental method of Kansei engineering to explore the correlation between the olfactory perception of the incense and colors to capture the common imagination for incense and the colors on the packing of products The difference among the odors is the main feature of incense and the color on the packing is one of the main features of the products This study develops a consultative system for designers to connect the olfactory perception to the colors for the purpose of designing the suitable colors on packing derived from the odor of the incense Through the analysis of two elements the odors of incense and colors this study tries to help designers to search for the suitable colors on packing of the products to meet their own requirement for odors This study applies Kansei engineering for the basic theory to explore the common requirement for the perception between the incense experts and the packing designers and adopts the quantitative research of fuzzy theory to design questionnaire for statistical analysis At the preliminary phase this study interviews and consults three incense experts who have produced the incenses over three years in order to realize the ingredients and odors of incense Shortly this study collects different kinds of normal incense selling in the market as the experimental samples for market research and gets main vocabularies about olfactory perception from the incense experts At the second phase this study adopts the concepts of fuzzy theory and genetic algorithms It applies weighting principles of the fuzzy sets to build a set of algorithms to evaluate the color image Subsequently this study implements the genetic algorithms to produce the optimized color sample Eventually this study applies the research methods as the basis of developing the system to plan the colors on packing the incense products Furthermore base on the weight of the personal requirements it can evaluate the abstract odor of incense to attain the evaluation of colors Thus the result can assist the designers to plan colors and provide suggestion of the optimal color for designers This study helps designers not only to realize the correlation between odors and colors but also to apply for diverse colors to incorporate the olfactory perception into the colors on the packing of incens