The Degree of Satisfaction and Retention for Student’s Housing Quality in Pingtung

[[abstract]]隨著教育的普及，台灣的教育程度一年比一年高，大學的錄取率甚至接近百分百的地步，對於學子必須離家出外求學而言，住宿就是其中一個重要的問題。學生住宅所提供的住宿生活和學習環境對大學生的發展很重要，加上校舍不足的情況下，愈來愈多的建商利用不同的經營策略進而多元投資，投入新興的學生住宅市場。本研究目的為探討不同背景的學生對於學生住宅不同特色與品質要求上有何不同？以及就現在居住的宿舍而言，其所提供的服務品質是否能滿足學生的需求，以致於繼續居住下去？ 首先介紹現行學生住宅的特性，以及住宅所提供的服務品質分類和滿意度等理論定義，選定適合本研究的定義後接著進行後續的資料分析。本研究對象為屏東地區的學生住宅，以問卷發方式收集資料。其中本研究的有效問卷共有374份，受訪的學生年齡大約在21-25歲間，且大部分都是單獨居住，而月租金約為4000-6000元左右。研究結果發現，女性在舒適性和安全性上的需求高過於男性，另外住宅租金越高的話則越會去在意住宅的服務品質，尤其是在舒適性和便利性上。而在服務品質與再住意願上，除了安全性外，其餘的因素皆為會影響學生繼續居住的原因。 離家外宿的學生人口一直在成長，加上校舍不足的情況下，學生只能於校外租賃宿舍居住，因此對於學生宿舍的品質也會因人而異。經本研究分析結果，建議相關業者可以以社區的概念營造學生住宅區，並提供應有的硬體設備與軟體設施和定期保養，方可增加學生的續住意願。對於後續研究，則希望可以擴大到全國地區，並加入居住動機的因素，以期對於學生住宅能有更全面性的研究。[[abstract]]With constantly raise of the level of education universalization acceptance rates of universities are getting higher and higher Universities began to compete for students and had to face the difficulties of high quality service to attract more students Therefore service quality of student dormitories become one of the important indicators The objective of this study is to explore different demands of dormitory services among students from various backgrounds and understand the satisfaction of the residents in dormitories We started from introducing characteristics of dormitories and theoretical basis of dormitory satisfaction and service quality Then we selected an appropriate definition for subsequent data analysis This study adopts the questionnaire investigation and residents in dormitories in Pingtung are selected as the target population There are 374 effective questionnaires retrieved Participants aged between 60 and 83 live alone and their monthly rent is between 4000 and 6000 NT dollars The research yielded the following findings: (1) Female residents ask for higher comfort level and more safety (2) Residents tend to care more about service quality when the rental is higher especially about comfort level and convenience (3) As to service quality and renewal intention except for safety the rest affect renewal intention There are more and more student boarders but schools don’t provide enough dormitories That’s why students have to live outside schools We suggest that relevant industries can build a student residential on the concept of building a community providing necessary infrastructure and regular maintenance This may increase renewal intention For the future studies in order to make a more comprehensive study factors of living motivation can be adde