A Study on Factors of Enterprise Adopting the e-shop ASP Model - A Fuzzy AHP Analysis

[[abstract]]面對國際化的趨勢，進入網際網路世界，加強企業神經系統，為今日必走之路，然而國內企業在缺少人力及財力之下，很難因應不斷革新的資訊技術。因此，資訊服務業也發展出協助企業在專業資訊人員短缺、系統維護成本沉重的情況下，提供一個成本低廉解決方案的軟體服務供應的(ASP)產業模式。 本文將以中華電信HiNet之網路開店ASP營運模式為探討之主題，同時，比較分析國內各家電信公司經營ASP之營運模式，並應用Fuzzy AHP方法針對潛在客戶群 (尚未採用，但有意願租用)以及已經採用網路開店ASP之客戶群，分析其採用決策因素；最後，提出對網路開店ASP經營業者的建議，希望本研究對中小企業ｅ化的投資與ASP營運業者有一定程度的參考價值。[[abstract]]Small and medium enterprises (SMEs) in Taiwan lack manpower and capital, it's difficult to face the environment of rapid innovations on information technology. Therefore, an Application Service Provider (ASP) has developed out of the information service model which provides the low cost solution for enterprises, special for SMEs. This paper discussed the leasing ASPmodel of Chunghwa Telecom's HiNet which provide enterprises build their e-shop. Also, it compares and analyzes each Taiwanese communication company's ASP model. This study utilized a fuzzy analytic hierachical process (Fuzzy AHP ) to examine the weights of factors involved in the decision-making process of adopting an e-shop ASPmodel between adopted and potential customers.Finally, this paper proposed suggestions for ASPs. It is hoped that this paper has a valuable reference for investment in e-commerce by SMEs and for ASPs