A Study of Implementing CPFR Model on 3C Retail Chain Stores

[[abstract]]自從VICS(The Voluntary Inter-industry Commerce Standards)於1988年提出協同規劃、預測與補貨(Collaborative Planning, Forecasting and Replenishment；CPFR)後，目前已有許多國內外知名企業證實了導入CPFR模式具有正面成效，然而台灣3C零售業在此方面的應用尚在起步階段。因此本研究將依據VICS所提出的CPFR九大步驟，輔以僑品電腦公司的實際執行狀況，來探討CPFR模式是否適用於目前國內的3C零售業。本研究發現，個案公司在實際導入CPFR後，確實能減少庫存、提高商品的週轉率及降低不必要的人工作業時間，但另方面卻發現CPFR並沒有顧及到供應鏈之中行銷及顧客面可能產生的問題，因此提出修正後更貼近顧客面行銷導向的M-CPFR(Modified-CPFR)架構來解決這項的問題。另一方面，本研究也發現M-CPFR在中小企業林立的台灣因受到營運成本、專業人員流動大、技術更新及管理不易的限制，加上企業間原本就互信基礎薄弱及資訊與利益的分享無法建立共識之下有執行上的困難，因此本研究提出將CPFR模式配合以ASP並結合「共同銷售情報系統」的方式來運作。最後，本研究透過一個合理的假設情境來分析製造商與零售商間訂單預測與存貨管理的狀況，分析結果發現以ASP方式執行的M-CPFR模式不但在銷貨及訂單的預測比傳統模式更加精確，尚可以降低零售商庫存的波動、減少零售商的安全庫存及存貨的成本，避免供應鏈中「長鞭效應」(bullwhip effect)的發生，也驗證了M-CPFR的成效。[[abstract]]The concept of CPFR (Collaboration Planning, Forecasting, and Replenishment) proposed by VICS (Voluntary Interindustry Commerce Standards) in 1998 had been promoted in many enterprises and it had somhow performance. This research followed the implementation procedure of CPFR to discuss the case that is a 3C retail chain store and just implemented the CPFR Model. From the case study, this research reveals that this model ignored the viewpoint of marketing in supply chain although it has some performance of operation. Therefore, this research proposed a Modified CPFR (M-CPFR) model of ASP with common sales information system (CSIS). To prove the M-CPFR having higher performance, the author assumed a reasonable assumption scenario to analyze the order forecast and inventory level between manufacturers and retailers. The simulation displays that the M-CPFR model combined with ASP have more stable variance of forecasting and inventory than traditional model had. Such result can reduce safety inventory of retailers without a wide fluctuation so that the retailers can avoid the bullwhip effect happened