A study on changes of reading culture in postwar Japan~ concentrated on Best-seller board ~

[[abstract]]本論文透過暢銷書排行榜的發展與特性，觀察戰後各時期日本閱讀文化的變遷；以圖書市場的變化、圖書規範的限制、讀者閱讀行為等各方面分析暢銷書和閱讀文化。進一步在歷史發展的過程中，深入暢銷書所呈現出來的風貌、閱讀文化的樣態，對整個閱讀文化互動的各個關連要素加以討論，驗證消費社會下，暢銷書籍代表的大眾閱讀文化，其變化的規律和受影響的程度。 以下先簡單的敘述各章的的內容。在第一章的緒論裡會對本論文的研究動機及目的、範圍、方法等做個簡單的解釋。第二章則探討日本閱讀文化的發展，以及暢銷書排行榜在大量生產、大量消費的商業運作下，所具備的特性。第三章則採用後設研究的方法解釋戰後日本社會經濟的變遷，觀察暢銷書籍排行榜在各個時期的演變，以及呈現出來的閱讀風貌。第四章透過讀者輿論調查的數據、圖書規範的演變和圖書出版市場的變化分析研究並找出它們如何影響閱讀文化和暢銷書排行榜。第五章簡單介紹台灣的閱讀文化並分析台日出版產業和閱讀文化的異同。 在最後的部分提出結論，驗證出大眾閱讀文化在圖書市場的變化、圖書規範的限制、讀者閱讀習慣的交互作用下，有其時空上的社會文化背景，並不單純只是商業手法的操控。最終的成果以三個面向呈現：（一）圖書出版產業和暢銷書排行榜的歷史。（二）影響閱讀文化的三項變數，在各時期的變化趨勢。（三）台日之間圖書出版產業和閱讀文化的比較。 最後希望本論文確實達到從一個讀者的角度瞭解去出版的世界，在圖書出版的歷史中找到閱讀發展的新趨勢，而能找回閱讀的感動，並對出版優良讀物有正面的效益。[[abstract]]The thesis observes the changes of reading culture in postwar Japan by the developments and characteristics of the best-seller board; then analyzes best seller and reading culture from each way of book market’s changes, book standard’s restriction, and readers’ reading behavior. And further, the thesis discusses in depth the best seller style, the reading culture pattern, and the every correlative factors interacting with the whole reading culture in the process of history development. The thesis verifies the changes’ regular pattern and the affected degree of the mass reading culture that best seller represents in the consumption society. Each chapter’s content is as follows. Chapter 1 introduces the thesis’s research motive, research purpose, research scope, and research method. Chapter 2 discusses the development of Japanese reading culture and the characteristics of the best-seller board under the commercial operating with mass production and mass consumption. Chapter 3 illustrates the changes of social economy in postwar Japan, the evolution of best-seller board, and the different reading style by way of meta-research. Chapter 4 analyzes the data through investigating readers’ public opinions, the evolution of book standard, and the changes of book publishing market, and finds out how they affected the reading culture and best-seller board. Chapter 5 introduces reading culture in Taiwan and analyzes the differences of publishing industries and reading cultures between Taiwan and Japan. In the last chapter concludes that the mass reading culture is not just the manipulation of commercial devices, but the interaction among the changes in the book market, the restrictions on book standard, and the readers’ reading habits has its social culture background in space-time. The final result represents in three dimensions:（1）the history of the book publishing industry and the best-seller board.（2）the changeable trend of the three variables that affects reading culture in each period. （3）the comparison of the book publishing industry and reading culture between Taiwan and Japan. At last, the thesis anticipates comprehending the publishing world from the point of view of a reader, finding a new trend of the reading development from the book publishing history, and then retrieving the reading passion; furthermore, the thesis expects to have positive benefits to publish excellent books