Setting up The Negotiation and Reputation’s Mechanisms of B2B E-Marketplace-Based on Fuzzy Theory-

[[abstract]]由於網際網路技術的持續發展，電子商務（electronic commerce, EC）的市場規模亦不斷的成長與擴張；在其中，企業對企業（business to business, B2B）電子商務之市場規模的成長率將是說明電子商務成長的主要指標。B2B電子商務涵蓋了一般電子商務大範圍的應用，它可使企業及其商業夥伴建立電子化的關係，包含整個供應鏈的活動與內部的運作。電子市集相對於企業而言，在B2B的應用方面亦有其發展潛力，因此其相關議題對企業、對學者而言，都是一個值得深入探討的的領域。 對於企業活動而言，電子市集（e-marketplace）可說是商業行為的應用工具之一。市集在商業行為中，指的是由商業活動成員間所組成具有互動關係之商業網路，若將市集的概念以電子化虛擬模式呈現，則市集在虛擬的世界□為不具有實體空間的設施，且商業活動的領域將不受地理環境及國界之限制，其中參與成員包括電子市集交易處理者、買方及賣方等。 建全的B2B電子市集中，擁有許多為了方便使用者使用而建立的機制，如付款功能、報關服務功能、配送服務功能、競標功能、拍賣功能或信用評等功能等，這些機制都有其相關運作模式。在本研究中，主要針對B2B電子市集中使用者所注重的競標及拍賣協商（negotiation）功能及信用評等機制（reputation mechanism），以模糊理論為基礎來探討這些機制該如何建立。[[abstract]]The scope of market for electronic commerce(EC) is growing by continuously developing with internet technology and the growing rate of business to business(B2B) electronic commerce will be the main quota to the scope of market for electronic commerce. B2B EC contains the most applications of EC and it can create the collaborated relations among enterprises such as the members in the supply chain and business internal operations. For enterprises, B2B e-marketplace also has its potentiality; and hence, its relevant topics are valuable fields to be discussed by business and students. For enterprise’s activities, e-marketplace can be served as an application tool in business. Marketplace in business indicates the business network, which mutually are organized by members in business transaction activities. By electronically virtual model, marketplace is a plant without space in real world and its’ activities will not be restricted from location and worldwide, its’ members evolve transacted handlers, buyers and sellers. A perfect B2B e-marketplace will have many convenient mechanisms for users, such as pay off system, declare service, delivery service, auction’s system, credit’s estimated system and etc. These mechanisms have their own operated models. In this paper, it will discuss the negotiation systems of auction and reputation mechanism based on fuzzy theory and how to set them up