A Research of Multilayer Dynamic Capability Analysis Model- Philips Electronics

[[abstract]]企業面臨的競爭是一個無法預測的環境，從單打獨鬥的個體競爭演變成群體網路的競爭，進一步擴大為產業生態競爭。「不確定的未來」是資訊科技產業的特性，合作與競爭並存，敵人與朋友同一角色。擁抱這樣的未來並不容易，與其去猜測不確定的未來，企業開始深化屬於本質的核心能力，累積壯大本身的資源，保持隨時應變的準備。然而，廣大的資源造就了優勢，無形中成為速度的殺手。飛利浦電子跨國經營，資源豐富、組織龐大，經過全球景氣無數次循環與經營的起伏，一路走來百年老店的招牌至今仍能屹立不搖。本研究擬以企業動態能力與策略管理觀點、時間空間因素及市場與經濟轉移特性，發展出多層次的動態能力模型，分析科技百年老店如何在多變環境中，配合產業特性與環境優勢建構動態能力。從實務性的觀點分析個案對轉型過程應有的認知及策略擬定，從跨國網路或其他方式取得企業資源、成功地運用策略等進行探討，以瞭解動態能力與策略管理的本質，找出個案企業各項活動背後的策略意義與架構，取得企業永續經營之構想。[[abstract]]Business faces an unpredictable environment. Instead of individual to individual, new competition is network to network; furthermore it is an industry ecology competition. It cooperates and competes at the same time. It may be also possible that competitors and partners play same roles. "Uncertain future" is the property of information technology industry, which is too hard to embrace; therefore, business starts to go deep into core competence and readiness. However, resources also have two sides of themselves; big resources could result in slow moving business in dynamic industry environment. This paper is based on business Dynamic Capability, Strategy Management, time, space, market and economic transformation properties to analyze the technology sluggish giant, Philips electronics, which experiences various economic cycles and still stands erectly in domain field how to take advantage of its strategy coordination and resources from international network and environment accommodation. Then we would find out the dynamic capability and coherent structure of sustenance hidden behind business activities