An Empirical Study on Purchase Factors of the Product Liability Insurance－Based on the Financial Perspection

[[abstract]]摘要 本研究主要著重於台灣上市及上櫃公司，購買產品責任保險的影響因素之實證分析。並以羅吉斯迴歸模型進行實證，分析相關之公司財務特性是否對於購買產品責任保險有影響性。 研究結果顯示，負債對權益比率對於購買產品責任有正向關係，而公司市場價值、無長期負債、流動負債對流動資產比率則有負向關係。而營業收入淨額、公司數目、β值、高流動負債對流動資產比率、市價淨值比率、高階經理人持股率則不顯著。即公司的負債對權益比率越高、市場價值越低、有長期負債、流動負債對流動資產比率越低者，則越有可能會購買產品責任保險。[[abstract]]ABSTRACT This paper aims to test empirically the purchase factors of Product liability insurance from listed company at stock exchange and over-the-counter market Using logistic regression analysis we investigate the relationships among the purchasing product liability insurance and the financial characteristic of company The results indicate that purchasing product liability insurance are positively associated with debt-to-equity ratio and negatively related with size no-long-debt and liquid debt-to-liquid assets ratio However sales segments beta high liquid debt-to-liquid assets ratio market-to-book value shares owned by managers associates insignificantly with purchasing product liability insurance That is the company with higher debt-to-equity ratio lower size long-debt and lower liquid debt-to-liquid assets ratio would be more possible to purchase product liability insuranc