On the Production and Marketing of Banana in Taiwan:A Case of Qishan Township

[[abstract]]台灣加入WTO之後，我國農業正面臨前所未有之國際競爭壓力。尤其是台蕉產業，一向以外銷為主，更因近年來受到中南美蕉與菲律賓蕉競銷影響，造成產銷失衡，生產運銷成本提高，逐漸失去市場競爭優勢。因此，本文以旗山香蕉為例，分析產銷問題，並提出因應對策，以期解決當前旗山香蕉產銷所遭遇之困境。[[abstract]]After joining the World Trade Organization Taiwan’s agriculture industry is facing tremendous pressures from international competitors In particular the banana industry with most sales coming from exports is now losing its international market gradually to Southern America and the Philippines This paper analyzes the production and marketing issues of bananas in Qishan Township and proposes some strategies to deal with the unbalanced market that is confronting Taiwan ‘s banana industr