International Logistics Services Requirements in Southern Taiwan-A Study of Taisugar Logistics Park

[[abstract]]過去幾年來由於台灣產業部份外移，已使產業結構產生變遷，進而影響國內國際物流服務供需市場之變化，國際物流中心經營業者面對此市場變化，調適經營方式除強化本身服務內容以滿足客戶之需求外，有些業者則採取市場區隔策略以避免同業競爭，因此，本研究即以台灣南部產業對國際物流服務需求之認知進行市場區隔，其結果期能提供相關物流業者行銷目標市場時之參考。 本研究透過問卷對台灣南部產業所蒐集之物流服務屬性認知，經由因素分析將國際物流中心之34項物流服務屬性，縮減抽取出「貨物加值服務」、「貨物流通支援性服務」、「貨物倉儲服務」、「資訊技術服務」及「貨物運輸與配送服務」等五項物流服務因素構面，後再以集群分析將台灣南部物流服務市場區隔成「資訊技術服務需求導向群」、「流通支援與運輸配送需求導向群」、「倉儲需求導向群」及「貨物加值需求導向群」等四群。研究結果得知台灣南部產業對於國際物流中心業者所提供之物流服務，其重要性與滿意程度認知上仍有顯著性差異，表示尚未滿足客戶之需求。[[abstract]]In the last several years many Taiwanese manufacturing firms have migrated offshore and it has changed both the Taiwan businesses structure and the domestic logistics service market structure To adapt to the market changes logistics service providers in Taiwan have to either strengthen their service content to meet their customers' requirement or to adopt the market segmentation strategy to avoid cutthroat competition Thus this study is to explore the markets segments based on a survey to the international logistics services users in southern Taiwan The study findings could be used as a reference for logistics service providers to target the market and finally positioned themselves according to the STP strategy firstly suggested by Wended Smith This study surveyed major manufacturing firms in southern Taiwan to investigate their persception on the importance and performance on different logistics services attributes Five factors were extracted from the 34 logistics service attributes of international distribution center by factor analysis These five factors were identified as value-added services distribution support services storage services information technique services and transportation and delivery services Further four market segments were identified with respective emphasis on information technique service distribution support and delivery services storage services and cargo value-added services The findings indicated that respondents’ perceptions on the importance and satisfaction level of these logistics services attributes were found significantly different which indicates logistics users’ needs are mostly not yet me